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Health Works Collective > Business > Hospital Administration > Patient and Family Advisory Council: Lessons Learned
BusinessHospital Administration

Patient and Family Advisory Council: Lessons Learned

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thielst
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family and patient advisory councilI recently set up a patient and family advisory council to address safety and quality concerns from the patient/family perspective. Creating an organizational structure that would fit within the culture of the organization has certainly been the easy part. We started with a six-month pilot and then evolved based-upon what we learned as we progressed through the process.

family and patient advisory councilI recently set up a patient and family advisory council to address safety and quality concerns from the patient/family perspective. Creating an organizational structure that would fit within the culture of the organization has certainly been the easy part. We started with a six-month pilot and then evolved based-upon what we learned as we progressed through the process. However, this blog post isn’t about that stuff.  It is about what it like to sit in a room with patients and family members who want to share their experience to make it better for those who follow.

The first lesson is to prepare yourself to listen that very first meeting.  Emotions that have been simmering under a lid will finally come out and there may be a bit of splattering all over the walls.  However, don’t get defensive, don’t try to explain why….. just listen.  Before any really work to improve processes and quality can begin patients and their family caregivers need to have an opportunity to share their frustrations and know that someone who cares is listening.  You may also see a little of this bleed into the second meeting, so don’t panic.  Gradually, the patients and family members will be ready to work toward shared goals.

The second lesson is to not be so surprised by the first lesson.  Prepare leaders for the fact that it isn’t  just a “bitch” session, nor an example of how an advisory council was a big mistake in the first place.  When there is no or ineffective communication with patients, the pressure will build and then it shoots out when there is finally an opportunity for release.  Think of it as a hose with its nozzle finally opened. 

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The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
The Link Between Patient Satisfaction and Long-Lasting Relationships
More Clinical Research Trials Moving to China
With Health Care Spending Still on the Rise, Payment Models Begin to Change
ACO Program Rejected by Model Health Plans
Mobilizing Stakeholders For Better Health, Better Care And Lower Costs

The third lesson is to be prepared for some strong facilitation.  All of that emotion needs to be managed and directed in a productive manner.  It needs to be controlled so that everyone has a chance to be heard and weaknesses or gaps in processes identified.  Re-direction and probing questions are two very important tools for gathering usable information.

The fourth lesson is to ensure there is follow-up and communication back to the advisors.  Actually looking into making changes and implementing their suggestions will build trust and help keep the advisors engaged.  Even if something can’t be changed, because it violates a law, regulation or corporate policy, the fact that the idea was explored or the “reason why” explained will help keep advisors coming back.

The last lesson is to make sure you have real work for the advisors.  The sharing of stories and talking will get old after a few meetings for both the advisors and staff.  This is when the group is ready to transition to the real work of improving the quality, safety and experience of the healthcare.  This work will come from the key strategies that affect patients and from the stories the advisors share about their experiences.  By listening, you will soon identify the work to be done by your patient and family advisory council.

What are you waiting for? Start listening today!

family / shutterstock

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