By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Patient Centricity and Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Patient Centricity and Healthcare Marketing
BusinesseHealthMedical DevicesMedical InnovationsMobile HealthSocial Media

Patient Centricity and Healthcare Marketing

Moira O'Connell
Moira O'Connell
Share
5 Min Read
patient centricity healthcare marketing
SHARE

Applications of Patient Centricity are creating a cultural shift in the healthcare industry. Moving away from the historically paternalistic ways the healthcare industry functioned, patient-centered care brings the idea of the patient as customers to the forefront. Patient centricity calls for more than coordinated care, it calls for a significant shift in the culture of how care is provided, and the roles that both providers and patients play in that care.

Contents
    • Rethink
  • Are you effectively leveraging market differentiators to let customers know that you:
  • Value them
  • Support them in achieving their desired healthcare outcomes
  • Work with them (instead of dictating to them)
  • Have an area of excellence
  • Are a provider that they can trust
    • Evaluate
  • Evaluate all parts of your organizational collateral
  • Online web presence
  • Social Media Platforms
  • Email Communication
  • Mission, Vision, and Values
  • Print Materials
    • 3 Important Healthcare Marketing Questions

Applications of Patient Centricity are creating a cultural shift in the healthcare industry. Moving away from the historically paternalistic ways the healthcare industry functioned, patient-centered care brings the idea of the patient as customers to the forefront. Patient centricity calls for more than coordinated care, it calls for a significant shift in the culture of how care is provided, and the roles that both providers and patients play in that care. As Healthcare consumers become more empowered, active, and participate in both traditional care and nontraditional care initiatives, healthcare providers and payers will need to change with them. Below we will discuss ways that your organization can build patient centricity into your marketing strategies.

 

patient centricity healthcare marketing

via Parata


Rethink

people2-500x333

More Read

Health Technology Assessment in the Americas
The Value of a URAC Accredited IRO
Infographic: App Overload for Doctors
3 Tips for Great Health Care Management
Doctors in India Strike To Demand Better Security at Hospitals

 

Rethink your marketing and let healthcare consumers know that you are a service based healthcare organization who puts their needs, care, and convenience first. Examine the language used at your organization; is the language customer centric, or written from your internal perspective?

  • Are you effectively leveraging market differentiators to let customers know that you:

    • Value them

    • Support them in achieving their desired healthcare outcomes

    • Work with them (instead of dictating to them)

    • Have an area of excellence

    • Are a provider that they can trust


Evaluate

patient centricity marketing

 

 

Work to think like a service industry, and not a traditional healthcare provider, and critically ask yourself if your organizational messaging is treating people like patients, or highly individualized and savvy healthcare consumers.

  • Evaluate all parts of your organizational collateral

    • Online web presence

    • Social Media Platforms

    • Email Communication

    • Mission, Vision, and Values

    • Print Materials

 

3 Important Healthcare Marketing Questions

patient centricity marketing

via Agency Creative

 

Do you keep your social media accounts up-to-date?

Updating and interacting with your patients and potential customers on Twitter and Facebook is a great way to build a positive brand image and foster growth for your organization. Social media allows for quick dissemination of information. Don’t forget that promoting your services on social media makes it possible for you to reach clients you may have not reached with initial channels of print or in-person marketing. The key to a successful social media strategy is to keep active. If you don’t have the time or resources to allocate to your media accounts, you may want to look into utilizing free platforms for scheduling posts. The more you interact and the more active you are in the social media world, the better ROI you’ll see.  If managing three or four social media accounts is daunting or impossible for your business, try starting with one social media platform and nurturing it. Facebook, for example is great for local businesses trying to reach out to a small group of targeted clients. Just remember nurture, nurture, and nurture.

Is your website interactive?

Advances in technology have made it possible for even the smallest of businesses to create innovative and interactive websites. Have you updated your website in the past 3 years? Many consumers look at the landing page business as the deal breaker. If it’s not interactive or seems very out of date, you may lose a potential client or patient. Look into easy to use themes, look at your competitors’ websites, and utilize free website strategy resources. Do everything you can to make sure your target audience will be impressed and satisfied when they first come to your website.

Do you publish blog posts or thought-pieces from your employees?

Putting a “face to the name” will help you build trust and loyalty with your patients and customers. Strive to close the gap between consumer and company by:

  • Producing engaging content can help drive traffic and boost your brand awareness
  • Hold Q&A sessions with members of your staff
  • Post engaging pieces from industry specialist or your C-suit executive
  • Document and comply with organizational procedure created to safeguard your organization. Ensure media won’t unwittingly expose your organization to a HIPAA violation

TAGGED:patient-centered care
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Determinants of Health
eHealthMedical RecordsTechnology

IT Can Make a Big Difference in Healthcare: Why Hasn’t It?

June 12, 2014

(Health Care) Change Is Coming: Strategies for 2013

December 16, 2012
Respiratory Centers of the Medulla and Pons
DiagnosticseHealthHome HealthMedical DevicesMedical InnovationsTechnologyWellness

Finally, a Respiratory Monitor for Everybody

September 10, 2013
TV_noise.jpg
eHealthSocial Media

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

May 15, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?