By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Latest Numbers on Exchange Enrollment
    January 20, 2014
    conversational AI in healthcare
    How Conversational AI is Making Healthcare More Patient-Centric
    July 24, 2024
    create tracking metrics HIS
    Create Tracking Metrics for ICD-10 Preparation
    February 18, 2014
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Celebrity Spokespeople: A Double-Edged Sword
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Medical Ethics > Celebrity Spokespeople: A Double-Edged Sword
Medical EthicsNewsWellness

Celebrity Spokespeople: A Double-Edged Sword

David Davidovic
David Davidovic
Share
3 Min Read
celebrity health spokesperson
SHARE

(Editor’s note: This post is from our latest member of the HealthWorks Collective Advisory Board, Mr David Davidovic.  We thoroughly thank David for this exclusive post!)

(Editor’s note: This post is from our latest member of the HealthWorks Collective Advisory Board, Mr David Davidovic.  We thoroughly thank David for this exclusive post!)

celebrity health spokespersonWe are all familiar with one celebrity or another being signed up to – usually – long term contracts to sell or endorse products and services.  Sometimes they are blatant sales pitches like those ‘been there’ actors hawking long-term insurance on late night TV or former boxers selling grills named after them.   Other times, celebrities implicitly profess their preference for a brand of product, think Tiger Woods or Michael Jordan.  And other times, they simply endorse or lend their name for causes, many of them health-oriented; examples are Katie Couric in colon cancer campaigns, Michael J. Fox as an advocate Parkinson’s research, or Sally Field for Boniva and osteoporosis.

Proponents believe these endorsements, and their ecosystems, have been very important in terms of disease awareness and patient education, bringing tangible benefits and positive outcomes.  These endorsements have also drawn scrutiny from the FDA for their potential for off-label communications, and from industry critics in terms of inappropriate influence and wasteful spending.

More Read

Junk in the Trunk: Amateur Buttock Enhancements can Kill
How Medical Lawyers Can Help with Spinal Cord Injury Claims
Connected Health Predictive Analytics: A Long Road Ahead
The Status Of Child Health And Wellness In America Today
Where does Complementary and Alternative Medicine Fit in US Healthcare?

Celebrity endorsements can backfire, however.  We have seen many cases of celebrities behaving badly from Tiger Woods, to quarterback Michael Vick, to Lindsay Lohan to Lance Armstrong.  And now, we have the case of Paula Deen. 

Recall that last year Ms. Deen announced that she had been suffering Type 2 Diabetes; at the same time Novo Nordisk signed her up as a spokesperson for their diabetes campaigns.  Somehow, at the time, the controversy regarding the apparent conflict between her fat-laden recipes and the campaign’s call for healthy eating habits dissipated and moved to the back-burner. 

Not sure the current storm will blow away any time soon.  The Food Network already dropped her show.  Should and will Novo Nordisk end (or not renew) her contract too? 

(kai hecker / Shutterstock.com)

TAGGED:diabetesPaula Deen
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025

You Might also Like

What’s a Guy Like Me Doing at the Consumer Electronics Show, Anyway?

January 15, 2013

BioPharma Beat: How Will Your Doctor Will See 1,000 Patients – A Day?

February 4, 2014
Wellness

The Best Ways For Menopausal Women To Stay Fit

March 27, 2019

3 Doctor’s Telemedicine Questions Answered

July 18, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?