By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Media is Changing Healthcare
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Social Media is Changing Healthcare
Social Media

Social Media is Changing Healthcare

Stewart Gandolf
Last updated: September 16, 2015 1:48 pm
Stewart Gandolf
Share
7 Min Read
SHARE

Continuing Series: An excerpt from the forthcoming book by Mark Tager, MD, and Stewart Gandolf, MBA, for private practice physicians and healthcare administrators about reaching, recruiting and retaining private pay and elective care patients.

Technology makes the Internet pervasive in American society, and social media is practically a national pastime. Easy to use smartphones and tablets empower the individual—people of every age group—anywhere, anytime. “Mobile” is the watchword of Internet marketing and the primary platform for SM users.

Continuing Series: An excerpt from the forthcoming book by Mark Tager, MD, and Stewart Gandolf, MBA, for private practice physicians and healthcare administrators about reaching, recruiting and retaining private pay and elective care patients.

Technology makes the Internet pervasive in American society, and social media is practically a national pastime. Easy to use smartphones and tablets empower the individual—people of every age group—anywhere, anytime. “Mobile” is the watchword of Internet marketing and the primary platform for SM users.

More Read

Image
Doctors 2.0 & You 2014: From Europe to the World
“Don’t Be an Egg-Head” and Other Social Media Lessons [PODCAST]
Musings on 2012 Health IT
Cancer Patient’s Social Media Crusade Reaches “Compassionate Use” Victory
HealthCare, Social Media, and Google+ – Information and Tips

Physicians and other healthcare providers have been quick to adopt techno-tools for their personal and professional communications. But until fairly recently, doctors and hospitals have lagged behind retail brands in adopting social resources to tell their story, point to useful solutions or to engage patient-centered audiences.

That said, the healthcare industry—including pharmaceutical and device manufacturers, health systems, hospitals and doctors—are increasingly finding ways to (comfortably) use social media for the benefit of patients, the general public and professional colleagues.

And as a result, social media is changing healthcare:

  • Patients are better informed as healthcare consumers
  • Barriers to reliable online health resources and information are reduced
  • Consumers are more likely to have and use at least one health app
  • Patients take a more active role in their own health decisions
  • Adults are likely to exchange personal health information and experiences via social media
  • Doctors say social media improves the quality of care delivered to patients
  • Social media educates and informs both physicians and patients
  • The healthcare system is more transparent regarding outcomes, cost and value
  • Greater trust follows positive relationships between patient and provider
  • Social media supports brand recognition, and organizational and individual reputation
  • The time and distance shrinks between doctors and remote or isolated consumers
  • The benefits of provider work for patients in need is highlighted through SM

Social Media’s Major Benefits and Opportunities…

In today’s digital-driven environment, embracing social media is a business and marketing must-have for healthcare. It’s neither a single-source answer to everyone’s needs, nor is it a panacea for instantly driving new business to your practice.

However, the appropriate mix of online SM platforms—and their proper use—has become a fundamental tool to reach, engage and attract empowered consumers effectively and efficiently. Practical experience demonstrates that the high level benefits and opportunities for healthcare providers includes:

LISTEN: Social media is an open channel to the needs and interests of patients and prospective patients. To properly shape “what you have to say,” it’s critical to listen to “the voice of the customer.” The entry point to an active dialog, and an ongoing relationship, is recognizing what’s important to people as they reveal the services they want.

INFORM: Physicians are in a position to become a trusted source for sharing reliable (and sought-after) medical information. And, as patients, family and caregivers are inclined to use the Internet for unguided research and self-diagnosis, doctors can filter unreliable less reliable information and direct patients to reliable sources.

REPUTATION: It’s important to recognize that the public often has little or no awareness of a practice or practicing physicians, even for credentialed and experienced doctors who are esteemed by their professional colleagues. Social media is a proactive means to establish and manage reputation and public awareness.

PATIENT EXPERIENCE: Thoughtful and ongoing interaction with patients, family members and prospective patients can reveal areas of service and satisfaction or the need for improvement.

PROFESSIONAL EXCELLENCE: Savvy physicians also use social media tools to connect with colleagues, referring physicians, and other professionals to enhance their skills and medical knowledge. They can exchange notes about medications and side effects. And they have the ability to track thought leaders in their specialty, to weigh in on important issues, and for recruiting or retaining staff.

Social media has changed the way businesses relate to customers. It has also become a primary means for healthcare providers interact with the public to engage and attract new patients as part of an overall marketing plan. People buy from people that they know, like and trust.

Stewart Gandolf, MBA

Excerpted from How to Grow Your Cash Healthcare Business – The 7 Arts of Engagement by Mark J. Tager, MD, Stewart Gandolf, MBA; Publisher: ChangeWell Inc.

About the Authors:

Mark J. Tager, MD, is CEO of San-Diego based ChangeWell Inc. (www.changewell.com), a training and consulting company that guides organizations and individuals to higher levels of health and performance. As an author, consultant and entrepreneur, Dr. Tager brings a rich personal and professional background to his work in leadership, organizational development and personal well-being.

Stewart Gandolf, MBA, is CEO and co-founder of Healthcare Success, a national medical industry advertising and Internet marketing agency based in Orange County, CA. An in-demand speaker and consultant, Stewart has written for dozens of leading healthcare publications and has personally consulted for over 2,500 hospitals and medical practices nationwide.

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post Social Media is Changing Healthcare appeared first on Healthcare Success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

FDA Social Media Guidance: Hangout on Air

July 29, 2014
mobile email
BusinessSocial Media

10 Ways to Perfect Your Email Marketing

August 21, 2015

Standards of Decency in the Blogosphere

June 25, 2014

VA Encourages Employee Use of Social Media

August 18, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?