By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 3 Ways Physicians Can Increase Their Social Media Following
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 3 Ways Physicians Can Increase Their Social Media Following
BusinessSocial Media

3 Ways Physicians Can Increase Their Social Media Following

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Social Media, Physician Marketing, Online Marketing
SHARE

Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be exciting, confusing, fun, and frustrating all at the same time.

Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be exciting, confusing, fun, and frustrating all at the same time. Regardless of what social media platform you are using, the goal is always the same—to extend the reach of your brand and engage potential and current patients.Social Media, Physician Marketing, Online Marketing

Many physician marketers are excellent at advising their clients on the benefits of a social media campaign, only to find later that the number of followers has either stagnated or is not increasing as quickly as they would like. Building a social media following, however, takes both time and effort. Many physicians think social media is a “Field of Dreams” scenario—“If you build it they will come.” They will come to a certain extent, but the amount of effort a physician and his or her marketing team puts into social media is directly related to the rate at which their following grows.

Here are three ways physicians and marketers can actively pursue a larger social media audience:

More Read

IT challenges in healthcare
10 Major IT Challenges Healthcare Organizations Are Facing Today
Primary Care Does Not Need To Be Expensive
Dissecting Diabetes: Costs and Chronic Disease Impact
Google’s Mobile Notice: A Dire Warning for Healthcare Websites
How Wearables Will Transform the Health Insurance Game

1. Interact with Others

Physician marketers should always be actively pursuing new relationships with like-minded people. Interacting with others, whether they are other physicians, hospitals, associations, or patients, is a critical step to building familiarity and becoming a trusted authority. There are many apps and tools that physicians can use to find others with similar interests. For example, if a practice is utilizing the Twitter platform, Twellow allows users to find others with similar interests. On Twellow, there are more than 170,000 users currently listed in the “Health” category, ranging from professionals to publications to general health enthusiasts—all of which could potentially be interested in your content.

2. Make it Easy to Share Your Content

If you have a strong Web presence, make it easier for users to share your content. Adding share buttons or widgets to your website will make it simple for users to find your social media pages and to share your information. Tools such as ShareThis make it easy for website designers to integrate share buttons into a variety of popular website platforms. Users are unlikely to take extra steps to share your content when so many websites have made sharing as easy as clicking a button linking to social media.

3. Stay Focused

On many successful websites you might see links to 10 or more social media sites, so it can be tempting to open accounts on every social media platform you can think of. When you are just starting with social media, however, it is much more effective to focus on building your following on just one or two sites. Building a following takes a lot of effort, and maintaining 10 or more social media sites can be frustrating and time-consuming. Focusing on developing your brand on one site at a time will yield more encouraging results and will allow you to master the platform.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

How to Open a New Urgent Care Center

April 28, 2016

Can’t Afford Health Insurance? You Have Options

December 31, 2015

Maine Versus Vermont

June 6, 2011
In-a-british-study-smokers-who-received-motivational-text-messages-were-twice-as-likely-to-quit-as
Mobile HealthSocial MediaWellness

TEXTING, NOT SMOKING

June 8, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?