By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Conservatives: The Utah Health Exchange is Not a Model
    July 23, 2011
    Medical Malpractice Reform Losing Physician Support
    November 7, 2011
    Hospitals Aim to Apply Direct Payments of Care Delivery to Increase Resources
    August 28, 2012
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Steps for Attracting Patient Participants in Clinical Trials
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Steps for Attracting Patient Participants in Clinical Trials
BusinesseHealthSocial Media

Steps for Attracting Patient Participants in Clinical Trials

Dan Stempel
Last updated: December 14, 2014 9:00 am
Dan Stempel
Share
5 Min Read
Clinical Trial Recruitment
SHARE

Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments.

Contents
Marketing to an individualTry New, Modern Marketing ChannelsOpenly address concernsInvolve and inform

Engaging a broad range of participants is an important step for reliable data collection and usable outcomes. Today’s clinical study standards demand more patient participants and longer commitments. The pulse of the industry is reflected by a plethora of articles from professional sources like the Boston Globe, highlighting the fact that the cost of bringing a new drug to the market is now averaging over $2.5 billion. Often, expensive delays or grant denials are based on a lack of quality patient participation. In a world of smartphones and constant contact, finding ways to modernize the process is a fundamental necessity. The undeniable fact is that without buy-in from patients, even the best trials won’t succeed.Clinical Trial Recruitment

Marketing to an individual

Connect with your audience. Emphasize that they are a critical component of the project. A high percentage of participants report that the main reason they get involved in a trial is with the hopes to make a real difference. Orexigen’s cutting-edge clinical trial recruitment is just one example of companies that are thinking outside of the normal, slow, third-party recruitment processes and coming out ahead of the curve. They realize that in today’s society, online marketing materials are critical, providing webpages with the intimate details and visionary motivation of the project, highlighting how participation makes them an integral piece of the ground breaking potential. Speeches get forgotten and flyers, thrown away. A quickly bookmarked website gives participants something to take with them, show others, and feel genuinely connected to.

Try New, Modern Marketing Channels

Though traditional marketing channels (Radio, Print, TV and Physician Referrals) will always be a portion of your marketing budget/strategy to drive patient involvement, don’t be afraid to try new digital channels. Online advertising for clinical trials is an effective (and efficient) means of finding new, qualified patients for your clinical trial. Advanced tracking metrics through Google Adwords, Facebook or Bing Ads provides detailed lead and referral tracking (media source and keywords). These metrics allow recruiters to optimize their programs consistently, driving the cost-per-referral of a qualified patient lower than traditional media channels. 

More Read

A Complete Guide to Patient Retention at Your Medical Practice
A Complete Guide to Patient Retention at Your Medical Practice
Healthcare Collaboration: A Dream for All
Mobile Health Around the Globe: Mobile Maps Malaria in Kenya
Ten Reasons Why Digital Marketing is First for Hospitals and Doctors
4 Best Types of Apps for Hospital Use

Openly address concerns

Many clinical trials make the mistake of avoiding hard topics like confidentiality. Instead, address them head-on from the get-go, so that fears of being treated differently or pressure to respond in any particular manner can be completely quelled. Keep testimonials from past participants on an easily accessable website so that the patient can peruse them at their leisure.

Involve and inform

Educated participants are significantly more likely to remain engaged for the full length of the study, as well as to reengage in future trials and spread the word to others. Staying connected via Facebook, Twitter and other social media networks helps you integrate both the individual trial, as well as the concepts of clinical studies as a whole, in a natural way that can be both educational and personal. The benefits that social media offers to the clinical research world have been touted by healthcare organizations like, iHealthBeat for years.

Overlooking the importance of proper patient participation recruitment can be devastating to a study, stopping clinical trials in their tracks. Studies from the Tutfs CSDD put forth best practices and lessons learned for safely and effectively using technology for both patient recruitment and retention.

The success of clinical trials is highly dependent on the ability to adapt and develop modern marketing strategies that interweave the participants more closely with the study itself, aligning medical research with today’s world of perpetual interconnectivity.

TAGGED:clinical trial recruitment
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Marketing strategy
eHealthSocial Media

Why Physicians Shouldn’t Do SEO Themselves

February 11, 2016

January 9-12, 2012 OneMedForum San Francisco

August 5, 2011
health innovation
BusinessFinanceHospital Administration

Good, Fast, and Cheap: Demonstrating Value in Health Innovation

May 20, 2014

3 Possible Scenarios for IT’s Role in Health and Healthcare

September 4, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?