By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Important Medical Procedures for Those in Their 50s
    August 9, 2018
    Cause and Effect – What Leads to a Misdiagnosis?
    April 26, 2016
    The Unexplainable Benefits of Faith Healing in the 21st Century
    November 1, 2018
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Big Gaps in Digital Conversations About Cancer
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Big Gaps in Digital Conversations About Cancer
eHealthSocial Media

Big Gaps in Digital Conversations About Cancer

Deanna Pogorelc
Last updated: June 1, 2013 5:41 am
Deanna Pogorelc
Share
3 Min Read
SHARE

eHealth cancer

Originally published on MedCityNews.com.

A new healthcare social media project is tracking digital conversations about cancer and finding huge gaps in what’s being talked about online and what’s actually ailing America.

eHealth cancer

More Read

Web-Based Patient Engagement Lowers Anxiety for First-Time Colonoscopy Patients
RSNA Image Share Project
Veterans and mHealth: A Sensible Patient Engagement Strategy
How Machine Learning Is Shaping The Future Of Precision Medicine
How Can Technology Personalize the Patient Experience?

Originally published on MedCityNews.com.

A new healthcare social media project is tracking digital conversations about cancer and finding huge gaps in what’s being talked about online and what’s actually ailing America.

The MDigital Life Social Oncology Project posits that, as the amount of clinical information around cancer continues to grow (the project notes 23,459 PubMed-indexed academic papers on oncology last year), doctors, patients and advocates are increasingly turning to social channels to find and discuss information. That includes Facebook, Twitter, blogs, online forums and niche communities.

Yet little effort has been put into quantifying what 33 Charts’ Dr. Bryan Vartabedian calls this “new model of scientific exchange emerging around disease states” and what the report notes is a move toward digital advocacy.

Strategic communications firm WCG set out to do just that. It used data from its MDigital Life database, which tracks conversations of more than 3,000 verified physicians, plus social conversations during the American Society for Clinical Oncology Annnual Meeting in June, advocacy use of tools like Facebook, and other metrics to compile the report.

It found that breast cancer, the third-most deadly cancer in the U.S., generates more online chatter than the four other top five cancer killers in the U.S. combined. Lung and colon cancer, meanwhile, had relatively low conversation volumes on social media.

These gaps seem to be driven by patient interest; among doctors, breast cancer didn’t trump discussion of other cancer types. The analysis also found that celebrities, not research or clinical news, tend to create the most conversation around cancer online.

The firm’s deep dive into this data presents a new set of questions: What does the imbalance mean? Whose voices are not being heard? Does social awareness play into screening and disease detection?

The full report is worth a read. You can find it here.

[Chart from MDigital Life]

TAGGED:canceronline conversation
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

The Singularity of Hospital Branding Success

January 27, 2016
Christening the new website
BusinesseHealthSocial MediaTechnology

Consolidating 80 Websites: Chris Boyer [PODCAST]

January 7, 2015

Ebola or Epic: Which Do US Hospitals Fear More?

October 9, 2014

Transforming Medicaid via the Medical Home Model

February 24, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?