Earlier this year the government implemented a program to apply star ratings to hospitals based on patient feedback surveys. Those ratings are…
First and foremost, Thanksgiving is a paid holiday, so I’m thankful for any day in which my hour is worth time and…
As health care continues to shift toward an environment where payment is dependent on the patient’s entire episode of care, hospitals and…
An interesting infographic! Consolidation, especially in small and rural communities, has been hurting patients. It sounds like things will get worse for…
The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website…
The New Rules for Successful Hospital Marketing
2 Mins read
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare…
For quite some time now the Accreditation clock has been ticking. With rapidly changing healthcare requirements, modified regulations, and sweeping reform, organizations…
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come…
In many communities around the country, hospitals are one of–if not the–largest employers. Consequently, there are undoubtedly economic issues that would befall…