Tag: pharma

Consumer Reports Lets Us Down with Attack on Zohydro ER

Guess who’s got acetaminophen? Guess who’s got acetaminophen?Readers like me trust Consumer Reports to…

DavidEWilliams DavidEWilliams

Whining About the Thousand-Dollar Pill

When I saw Paying for the Thousand-Dollar Pill, an anti-Sovaldi op-ed in…

DavidEWilliams DavidEWilliams

Forget Patient Advocacy: Be a Patron of Patients

No doubt your marketing plan contains a mélange of patient KOL tactics.…

dorothywetzel dorothywetzel

Connected Health as a Therapeutic

I heard the other day that by 2017, 50% of the pharmacy…

JosephKvedar JosephKvedar

Encyclopedia Britannica: The Playbook for Pharma Business Model Evolution

You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia…

dorothywetzel dorothywetzel

The First Amendment, in Your Medicine Cabinet

No American in 2014 who watches television, reads a magazine, goes online…

Nicole Fisher Nicole Fisher

Holding Down Costs for Clinical Trial Recruitment

The costs of patient recruitment and retention are often under-recognized when budgeting…

Dan Stempel Dan Stempel

“Orange Is the New Black”: What Prisoners and Patients Have in Common

While binge-watching the second season of “Orange Is the New Black,” I…

dorothywetzel dorothywetzel

Pfizer Joins Microbiome Movement with Second Genome

First published on MedCityNews.com. Scientific understanding of the microbiome – the ecosystem of…

Deanna Pogorelc Deanna Pogorelc

Shifting Risk: A Pharmacy Perspective on Value-Based Purchasing

Summary: In this article we will discuss Value-Based Purchasing and how it…

Linda Ringquist Linda Ringquist