By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    TBI: Some Surprising Statistics
    February 9, 2016
    Your Keys to Safer, Even More Secure Healthcare Cloud Services
    January 13, 2015
    4 Career Options in Healthcare Industry that Combine Big Data & Healthcare
    February 5, 2021
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Use Your Healthcare Content to Create Video Value
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Use Your Healthcare Content to Create Video Value
BusinessFinance

Use Your Healthcare Content to Create Video Value

waxcom
waxcom
Share
3 Min Read
SHARE

If a picture tells a thousand words, then what is the video’s magical number?  Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually 1.8 million words! That makes videos semantically richer than even static visual components.

If a picture tells a thousand words, then what is the video’s magical number?  Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually 1.8 million words! That makes videos semantically richer than even static visual components.

video healthcare contentTurning verbal into visual content is definitely an art, and will require creativity and ingenuity as you ransack things like blogs, whitepapers and even emails to find ways to translate words into images. Utilize tools like Google Analytics and other metrics to look back and see what has captured people’s attention and piqued their interest, then pep up the final product with these simple tips:

  • Humanize Content – Nothing is worse than inert, dry content that comes off as robotic.  Instead, put a human face on your products and services.  People really do enjoy seeing other people: it’s an innate pleasure. For example, have one of your physician’s discuss how an MRI machine works. Showing trumps telling every time. And remember, your objective is transmission; you want your video to go viral, so make it something people will naturally want to share.
  • Make a Beeline to Content’s Core – Within the realm of the videographic, attention spans are minimal, and consumers easily move on to the next video the second they’re bored with the current one. Get to the point quickly without becoming mired in an overwhelming barrage of details: after all, you want a beeline, not a conga line. Identify a guiding idea and follow it closely, architecting a direct path to your point that will captivate viewership.
  • Sculpt a Series – Once you dig into your verbal content and start strategizing about how to turn it into the visual, you’ll be surprised to learn just how much raw material you have at hand. The act of translating words into pictures always produces certain excess, which gives you the perfect opportunity to create a series of videos rather than just a single disconnected offering. On YouTube, you can use the annotation feature to inscribe a storyline onto clustered videos, making your content a serial adventure.

You know you have stellar content — now’s the time to make it come alive in a fresh new way through the inherent appeal of the video form. Turn words into images, and static images into moving ones: your fan base will definitely notice, and your reputation as industry icon will only increase.

More Read

Expansion of Primary Care and Relationships Leads to Fewer ER Visits
Drug Database Brings Healthcare Big Data to Ordinary People
Should Patients Join the Pay-for-Performance Circus?
Six Secrets to Ramp up Your Revenue Cycle
Why Dental Offices Need a Custom Mobile Application?
TAGGED:video
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

strategies for patient engagement
BusinessGlobal HealthcareHospital AdministrationMedical InnovationsTechnology

Maximizing Outcomes Through Effective Patient Engagement Strategies

December 13, 2022
password management for healthcare companies
BusinessHospital Administration

5 Crucial Password Management Questions for Healthcare Providers

November 5, 2020
:)
BusinessSocial Media

Practical (Tactical) Guidance to Develop Website Content – Video

October 28, 2011

Vatican Invests in Stem Cell Firm

March 9, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?