By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Emergency On-Call Physician Policy – A Doctor Dissents
    February 16, 2016
    5 Fantastic And Healthy Outdoor Activities For People Over 40
    September 14, 2019
    Prosecuting Medicare Fraud – The Untold Obama Administration Success Story
    August 25, 2011
    Latest News
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Use Your Healthcare Content to Create Video Value
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Use Your Healthcare Content to Create Video Value
BusinessFinance

Use Your Healthcare Content to Create Video Value

waxcom
Last updated: January 22, 2015 9:11 am
waxcom
Share
3 Min Read
SHARE

If a picture tells a thousand words, then what is the video’s magical number?  Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually 1.8 million words! That makes videos semantically richer than even static visual components.

If a picture tells a thousand words, then what is the video’s magical number?  Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually 1.8 million words! That makes videos semantically richer than even static visual components.

video healthcare contentTurning verbal into visual content is definitely an art, and will require creativity and ingenuity as you ransack things like blogs, whitepapers and even emails to find ways to translate words into images. Utilize tools like Google Analytics and other metrics to look back and see what has captured people’s attention and piqued their interest, then pep up the final product with these simple tips:

  • Humanize Content – Nothing is worse than inert, dry content that comes off as robotic.  Instead, put a human face on your products and services.  People really do enjoy seeing other people: it’s an innate pleasure. For example, have one of your physician’s discuss how an MRI machine works. Showing trumps telling every time. And remember, your objective is transmission; you want your video to go viral, so make it something people will naturally want to share.
  • Make a Beeline to Content’s Core – Within the realm of the videographic, attention spans are minimal, and consumers easily move on to the next video the second they’re bored with the current one. Get to the point quickly without becoming mired in an overwhelming barrage of details: after all, you want a beeline, not a conga line. Identify a guiding idea and follow it closely, architecting a direct path to your point that will captivate viewership.
  • Sculpt a Series – Once you dig into your verbal content and start strategizing about how to turn it into the visual, you’ll be surprised to learn just how much raw material you have at hand. The act of translating words into pictures always produces certain excess, which gives you the perfect opportunity to create a series of videos rather than just a single disconnected offering. On YouTube, you can use the annotation feature to inscribe a storyline onto clustered videos, making your content a serial adventure.

You know you have stellar content — now’s the time to make it come alive in a fresh new way through the inherent appeal of the video form. Turn words into images, and static images into moving ones: your fan base will definitely notice, and your reputation as industry icon will only increase.

More Read

URAC Specialty Pharmacy Accreditation
URAC vs. PCAB Pharmacy Accreditation
Yanking Avastin’s Breast Cancer Indication –the Right Thing To Do
Blockchain Technology is Changing the Trajectory of the Healthcare Sector
Patient-Centric Care at the Hub of Telehealth
Next Generation Not Prepared for Retirement Either
TAGGED:video
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025
Strengthening Healthcare Systems Through Clinical and Administrative Career Development
Global Healthcare Policy & Law
June 11, 2025
magnesium supplements
The Wide-Ranging Benefits of Magnesium Supplements
Health
June 11, 2025
preparing for next pendamic
Preparing for the Next Pandemic: How Technology is Changing the Game
Technology
June 6, 2025

You Might also Like

Join me for my Public Sector State and Local Executives’ HIE webinar Wednesday, April 13

April 6, 2011
MPPR: The Basics
BusinessFinanceHospital Administration

Multiple Procedure Payment Reduction (MPPR): The Basics

August 1, 2013

Would You Trade Places with Your Physician?

January 28, 2014

County Run Stroger Hospital Launches Advertising Campaign to Lure Patients From Other Hospitals

August 12, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?