By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    March 22, 2023
    scaling a pharmaceutical product
    Important Steps to Take for Scaling A Biopharma Product
    May 2, 2023
    Liposuction
    The Science Behind Liposuction: How It Works to Sculpt Your Body
    August 23, 2023
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Nursing Shortage Cheerleaders: There You Go Again
    March 22, 2012
    Myth Busters #9: Hysteria Over the Uninsured
    September 27, 2011
    What Causes Inflammation? A Comprehensive Look At The Causes and Effects Of Inflammation (part 3)
    April 10, 2012
    Latest News
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Using Social Media to Build Your Facility’s Credibility
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Using Social Media to Build Your Facility’s Credibility
Hospital AdministrationSocial Media

Using Social Media to Build Your Facility’s Credibility

waxcom
Last updated: May 29, 2015 8:46 pm
waxcom
Share
4 Min Read
Image
SHARE

Social media can be an incredibly powerful marketing tool because your messages can potentially reach a large amount of people instantly. What works for industries like retail and hospitality – exaggerations and big adjectives – won’t work well for those of us in the healthcare industry, however.

Social media can be an incredibly powerful marketing tool because your messages can potentially reach a large amount of people instantly. What works for industries like retail and hospitality – exaggerations and big adjectives – won’t work well for those of us in the healthcare industry, however.

Credibility is crucial to your facility’s success in the healthcare social media landscape. Here are three ways to build your credibility:Image

Create a Blog

More Read

The Future of E-Cigarettes in the World of Public Health
EHRs Play Critical Role in Radiology Decision-Making
Internet Marketing and Healthcare’s Digital Decision Makers
The Power of LinkedIn Showcase Pages
Should Hospital PR Engage Journalists with Social Media?

A blog is probably the single best social media platform a healthcare facility can use. Besides helping your SEO efforts, a blog with in-depth and informative posts can almost instantly create credibility and trust.

In contrast to a social channel such as Twitter that allows for just 140 characters, a blog can be as long or as short as you want. It can be filled with text as well as visuals like photos and videos. In the world of healthcare, details make all the difference – and a blog is the perfect platform to expand on topics.

Be Consistent

A social channel that last posted content 9 months ago doesn’t look good for any type of business. It can even give the impression that you’re out of business. This especially looks bad in the world of healthcare, as your most recent post may discuss a technology or medical technique that is now obsolete or outdated.

Looking like you are behind the times gives the wrong impression to your viewers and potential patients. Instead, make it a goal to create and post content at least twice a week. This will show that you’re keeping up with the trends.

Participate

Social media isn’t just about posting content and hoping someone sees it. It is about engaging with others.

One way to do that is by joining various health-related groups on networks such as Facebook and LinkedIn as well as answering other people’s questions related to your specialty. If you work on treatments for epilepsy, join and engage with others on various seizure support groups. Before you know it, you will be the go-to person on the topic – and this could lead to a slew of new business.

Building credibility on social media for a healthcare-related business may take some time, but it is definitely achievable. Once a strategy is in place and perfected, the sky’s the limit.

For a detailed roadmap on building credibility for your healthcare facility or hospital through social media, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post Using Social Media to Build Your Facility’s Credibility appeared first on Wax Communications.

Images via Shutterstock

TAGGED:Healthcarehospital administrationsocial media
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025
from gut to glow
From Plate to Wellness: How Everyday Foods Nourish Your Body Inside and Out
Dental health Infographics Specialties
June 15, 2025
beyond nutrition
Beyond Nutrition: Everyday Foods That Support Whole-Body Health
Health Infographics
June 15, 2025
Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025

You Might also Like

Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth

July 23, 2014
dollarshc
BusinessFinanceHospital AdministrationPolicy & LawPublic Health

Sky-High Hospital Prices: A Result of Government Interference

December 17, 2013
BusinesseHealthHospital AdministrationMedical RecordsTechnology

5 Tips for Medical Clinics That Want to Engage Their Community

February 22, 2018

Applying to Medical School – Do You Know What Your Digital Footprint Looks Like?

April 22, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?