Hospitals are struggling to stay afloat more than ever. The operating margin of the average hospital is 1.7%. This has dropped during…
There is a growing focus on wellness across the country, which is both good and bad for your business. It?s good because…
Monitoring patients at risk of a deteriorating clinical condition (DCC) is a growing patient monitoring need in almost every hospital. Here’s why… …
If today’s patient-now-informed consumer isn’t at the center of your branding universe, you don’t have an effective brand. In the rarified world…
A couple of years ago while planning for my last book, I learned about how the Arizona DHHS was leveraging social media…
CMS to Administer Penalties for Excess Readmissions Once patients are discharged from the hospital, they have no desire to return. Hospitals also…
“Visitors” is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can…
When it comes to generating new patients, just bringing visitors to your hospital’s website isn’t enough. Once they are on your site,…