By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    private
    Private Exchanges: Getting Ready for Individual Health Insurance to Be the Standard
    January 9, 2014
    valueable healthcare programs
    5 Most Valuable Healthcare Programs in 2023
    March 8, 2023
    Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
    February 4, 2014
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Using Vine to Juice Up Your Hospital or Medical Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Using Vine to Juice Up Your Hospital or Medical Marketing
Social Media

Using Vine to Juice Up Your Hospital or Medical Marketing

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
VINE social video
SHARE

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the same sort of initial skepticism that questioned Twitter’s 140-character ceiling. Well…surprise! Today—less than four years later and owned by Twitter—Vine is popular with more than 200 million active users monthly. It has the proven ability to communicate via compelling video simplicity that supports healthcare marketing. Helping to fuel this growth:

  • camera-equipped smartphones are ubiquitous
  • social media use, especially Facebook and Twitter, is nearly a national pastime
  • video (all shapes and sizes) is dominant online content
  • visual images hit the brain in milliseconds

The nature of Vine allows it to be used most often as a visual bonus to other social platforms rather than a standalone tool. A six-second video loop is an enticing visual splash that invites sharing…and shareability is what makes social tools effective. Think interesting, brief and attention getting. That said, here are some of the ways to use Vine to visually juice up your hospital or medical marketing plan:

  • People and personality. Being able to see what people look like is a mini-meet-and-greet between the public and doctors, medical staff, administrators and others.
  • Demonstrate and illustrate. Six seconds can be a tight squeeze for new technology or a product, service demonstration or process, but it can demystify, spark interest and lead to longer form content.
  • Brand impact and identity. Customers, patients, and people in general, can identify with real people more easily than with an impersonal institution.
  • Recognition spotlight. Quick visual clips help recognize advocates, volunteers, supporters, employees and others important to the organization.
  • Celebrate people, milestones or achievements
  • Communicate what’s new, different or unusual
  • Health or nutrition tips
  • Promote events and special occasions
  • Virtual tour(s)

Vine is a fast, free and effective video-sharing tool that boosts the impact of social media and medical marketing messages. Although brief, creative and interesting video bits can entertain, educate, inform and engage a visitor. (“Creative and interesting” propels shareability.) Who’s watching? But Vine usage is not evenly distributed across the population. Typical users tend to be younger. The majority of Vine users—about 71 percent—are millennials. About 28 percent of Vine’s adult users are between 18 and 24 and primarily female. However, the more active Vine users also tend to be strong influences among the social media audience. You might think of Vine (and similar video sharing platforms) as a means to gain greater leverage and exposure. Using vine can juice up your hospital or medical marketing plan in social media.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

On “Empowering Patients in the Age of Genomic Medicine”

June 4, 2012
Clinician and Patient with Family Member iStock_000006453996XSmall
Social Media

TEDMED Great Challenges: Improving Medical Communication-Part 2

March 12, 2013

Effective Healthcare Campaigns Start With These 4 Elements

August 6, 2015

Write Your Way to Wellness: The Best (free!) Website & Blog Creators for Caregivers

August 30, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?