By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    narrow-road-ahead-sign
    Narrow Networks in California?
    March 24, 2016
    Insurer Has E-Security Problem
    August 26, 2017
    What Kind of Inequality Matters to You?
    October 19, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Healthcare Facilities Belong on Pinterest
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Healthcare Facilities Belong on Pinterest
Social Media

Why Healthcare Facilities Belong on Pinterest

waxcom
waxcom
Share
3 Min Read
SHARE

Pinterest, the photo-sharing social network, just keeps growing. Currently it has over 70 million users and 2.5 billion monthly page views. Even bigger than those stats is the amount of time the average user spends on the site: a whopping 14.2 minutes each visit, an eternity in the Internet world.

Pinterest, the photo-sharing social network, just keeps growing. Currently it has over 70 million users and 2.5 billion monthly page views. Even bigger than those stats is the amount of time the average user spends on the site: a whopping 14.2 minutes each visit, an eternity in the Internet world.

Healthcare and hospital marketers need a presence on this booming social media network. The reason: your decision makers are living on there. Pinterest users have the strongest representation of the healthcare decision-maker demographic – its users are young (25-34), female (80 percent), middle-class (only 30% have income over $100k), and they have children (50 percent). All are highly influential people when it comes to making healthcare marketing decisions for themselves and their families.

How best to use Pinterest? You don’t need to re-invent the wheel. All you need is good visuals and creative ideas. Here’s how some top facilities are using Pinterest:

More Read

The Online Consumer-Rating Effect
Three Prongs of a Successful Digital Physician Marketing Strategy
Crowdsourcing: The New, New Way of Surveillance
#OccupyHealthcare
Part 2: Guy Kawasaki Talks Social Media and 10 Tips for Enchanting Decision Making
  • Baylor Health in North Texas has close to 1,700 followers and utilizes Pinterest in a number of wellness ways. For example, one board is dedicated to healthy living tips and another to healthy recipes. They also have a board with interactive health quizzes, which links back to the Baylor website.
  • Nationwide Children’s Hospital in Columbus, Ohio, uses their Pinterest page as a resource guide for families and friends. For example, one pin board showcases different gift ideas for young patients. Another showcases case studies and shows photos and stories of kids who were cared for by the hospital. This may influence a parent who is pondering the best hospital for their child.
  • Akron Children’s Hospital in Akron, Ohio, uses Pinterest as an awareness tool. One board showcases their employees and their passion for their jobs. They also showcase upcoming events and fundraisers.

Creating meaningful boards on Pinterest can enhance a user’s experience and provide a bigger potential of your name and brand going viral.

 

 

 

TAGGED:Pinterest
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

Sharing Content in Medicine: Readlists

May 27, 2012

Beyond the Buzz: ‘Tis the Season to Get Social

December 19, 2014

New ePatient Interview from Doctors 2.0 & You : Kathi Apostolidis (Gr) #doctors20

December 17, 2012

Standards of Decency in the Blogosphere

June 25, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?