By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
    How to Assess a Safe Placement of a Nasogastric or Nasoenteric Tube and Its Complications
    January 19, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Take These 4 Important Steps For Healthy And Happy Aging
    September 28, 2020
    Marty, Bernie, Hillary –Ready to talk health policy?
    November 14, 2015
    Try These 9 Superfoods To Keep Your Mind Strong
    September 28, 2020
    Latest News
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    January 25, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
    Best Money-Saving Tips for Health Managers
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Healthcare Marketers Need To Know About Pinterest’s Revised Terms of Service
Share
Sign In
Notification Show More
Latest News
Personal Injury Healing Tips and Strategies
Personal Injury Healing Tips and Strategies
Health
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > What Healthcare Marketers Need To Know About Pinterest’s Revised Terms of Service
Social Media

What Healthcare Marketers Need To Know About Pinterest’s Revised Terms of Service

Marie Ennis O'Connor
Last updated: 2012/04/06 at 7:26 PM
Marie Ennis O'Connor
Share
8 Min Read
Image
SHARE

Image

Image

EXCLUSIVE POST – The potential for heathcare social media marketing to leverage Pinterest, the latest networking site to take the social media world by storm, is already evident; but what is less clear, is how the issue of copyright could come back to bite healthcare marketers if due care is not taken. 

How many users who signed up to Pinterest in large numbers over the past few months, have actually read Pinterest’s user agreement? If you read the terms, you will see that it clearly states that users must unequivocally have “exclusive, transferable, royalty-free license” to upload an image. As a healthcare marketer on Pinterest do you stick to this proviso?  

More Read

branding in healthcare

Should Healthcare Care About Branding?

How can Healthcare Professionals Manage their Reputation Online
How to Handle Negative Physician Reviews and Feedback
5 Effective Ways to Market Healthcare to Millennials
Truth From Comedy: ZDogg Does for Medicine What Late Night Is Doing for Politics

We’ve been hearing murmurings of discontent regarding copyright infringement since the start of the New Year, and these appeared to coalesce in the decision by photographer and lawyer Kirsten Kowalski to delete her inspiration boards on Pinterest, amidst fears of copyright infringement. Suddenly users woke up to the possibility of being sued for breach of copyright and while some users deleted their boards, some deleted their accounts; others decided to sit it out and see what would happen next. 

What happened next was that Pinterest took the feedback seriously and began to revise its Terms of Service. Kirsten Kowalski confirmed on her blog that Pinterest chief executive Ben Silbermann had called her to get her input on how to rework the site’s terms and conditions. In a post entitled, My Date With Ben Silberman – Following Up and Drying My Tears”, Kowalski clarified that she hadn’t in fact deleted her Pinterest account, as was widely reported, but merely deleted her inspiration boards that contained work pinned from around the web. 

 “All in all, it was a great conversation and he assured me that some changes are on the way in the very near future”, she wrote ” I do truly believe that the concerns raised in my last blog matter to him.  A lot. And I also truly believe that he is going to work his young, brilliant little butt off to address them and remedy the quirks to the best of his and his legal team’s ability.”  

Detractors will say that Pinterest’s entire modus operandi relies on breaches of copyright material – the using of another’s work without the creator’s permission.  The charitable view, and the one I lean toward is that the meteoric rise of Pinterest took not just the social media world by surprise, but its owners too.

Here’s what Pinterest have to say on their blog in advance of releasing their new Terms of Service:

“Over the last few weeks, we’ve been working on an update to our Terms. When we first launched Pinterest, we used a standard set of Terms. We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future.” 

Let’s take a look at two of the most significant changes to Pinterest’s Terms of Service:

(1) The most obvious and welcome change is that Pinterest no longer reserve the right to sell content on their site. 

“Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for us to sell your content. Selling content was never our intention and we removed this from our updated Terms.” 

(2) Pinterest have now released simpler tools for anyone to report alleged copyright or trademark infringements. At Pinterest’s Copyright Infringement Notification page, users can provide URLs to where their original work is located as well as URLs that point to where that content is used improperly on Pinterest.  

Summing up these changes on their blog, Pinterest want to assure users that “these updates are a work in progress that we will continue to improve upon. We’re working hard to make Pinterest the best place for you to find inspiration from people who share your interests.”

What does all this mean for healthcare marketing on Pinterest?

If it’s done one thing, the Pinterest copyright debate has shone a spotlight on the nebulous nature of Internet copyright, but it’s important to point out, that while a lot of conversation has been generated regarding copyright infringement in relation to Pinterest, the fact is that you cannot legally upload anything that you do not have exclusive rights to on ANY website.  

Pinterest’s revised Terms of Service go some way towards clarifying the issue of copyright infringement, as Rachel Boothroyd, General Counsel at eModeration makes clear in a recent article for Social Media Today,  “The new terms are a huge improvement and represent a big step in Pinterest engaging with the legal reality of its concept and listening to the concerns of its community.”

However, ultimate responsibility for images pinned rests with the user, who according to the terms of use, have to indemnify Pinterest for any copyright infringement.  (This is not exclusive to Pinterest – take a look at Flickr).

Summing up the changes, Rachel Boothroyd writes, “Overall, well done Pinterest, but could do better.We feel a lot more comfortable for us and our clients to use Pinterest but there is a need for caution about what pictures we all pin.”

In practice, many websites are happy to have their content repinned – as the image will contain a hyperlink back to their website, they will be hoping that this will generate more site traffic for them. Indeed many websites have already incorporated a Pin It button to actively encourage readers to share content

On the flip side, in an earlier response to copyright concerns, Pinterest released an opt-out code in February this year, that content owners may add to their site that prevents content from being shared on Pinterest. This reduces the possibility of copyright infringement for site owners (although as Rachel Boothroyd points out Pinterest cannot turn global copyright licensing into an opt-out regime i.e. site being deemed to have granted a licence if they do not implement the code). 

I still believe that Pinterest is a great addition to the healthcare social media marketing mix, but users should exercise caution when uploading images. When pinning, make sure you have the exclusive right to upload the images.  I recommend you build up your own bank of images to pin from (consider hiring a photographer or graphic designer to help you with this), make your own healthcare infographics and if you do decide to use content from another site,  make sure you have permission to pin it first. Healthcare marketers should read the revised terms of use and decide whether the benefits outweigh the risk.

Personally I think they do  – but caveat emptor!

photo:LessLemon/shutterstock 

TAGGED: Pinterest revised Terms of Service

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Marie Ennis O'Connor April 6, 2012
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Image Riding the Road to Recovery – benefits of exercise during cancer treatment
Next Article Texas Hospital Won’t Hire Employees With BMI Higher Than 35

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Personal Injury Healing Tips and Strategies
Personal Injury Healing Tips and Strategies
Health January 28, 2023
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health January 26, 2023
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness January 26, 2023
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology January 26, 2023

You Might also Like

healthcare video marketing
MarketingSocial Media

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

November 9, 2022
social media addiction is harming teenage mental health
eHealthMental HealthSocial Media

5 Ways Social Media Affects Teen Mental Health

April 4, 2022
social media in healthcare
eHealthSocial Media

Ethics of Social Media Success and Instagram Influencers in Healthcare

October 6, 2021
MarketingSocial Media

7 Tips To Make Sure Your Medical Practice Is Found Online

March 22, 2019
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?