By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    mosquito misting spray to fight malaria
    Avoid Malaria with Mosquito Misting Systems
    June 12, 2023
    Medical Surveys
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    Glutathione
    What Are The Benefits of Glutathione?
    January 22, 2024
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tips for Older Travelers
    April 14, 2012
    Anti-RUC Suit Challenges Process for Setting Doc Pay Scales
    October 25, 2011
    Math Matters: Dosing Errors Can Be Deadly
    May 1, 2012
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Healthcare Professionals can Learn from Sales People
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > What Healthcare Professionals can Learn from Sales People
BusinessHospital AdministrationNewsSocial MediaTechnology

What Healthcare Professionals can Learn from Sales People

Dennis Hung
Dennis Hung
Share
5 Min Read
SHARE

Healthcare professionals have a lot of experience talking to patients, but they don’t always have the training to actually carry out sales and marketing. As a provider, you want to do what’s best for your patients and your business at the same time. Learning from salespeople about how to increase brand awareness and find new prospects will bring more people to your practice.

Healthcare professionals have a lot of experience talking to patients, but they don’t always have the training to actually carry out sales and marketing. As a provider, you want to do what’s best for your patients and your business at the same time. Learning from salespeople about how to increase brand awareness and find new prospects will bring more people to your practice. Whether you are part of a large practice or operating solo, you can benefit significantly from learning some sales. In this post, we’ll list some of the most important skills that salespeople use to close deals, and which you as a care provider might not know. If you read this carefully and try to apply it to your practice, you will experience better return rates and get more new patients.

First of all, finding patients. In healthcare, we are used to a passive form of getting new patients- waiting for them to walk in the door, waiting for referrals, perhaps putting out an ad or two in a newspaper. Developing a full-fledged marketing campaign from the bottom up to attract new patients isn’t a concept that comes naturally to a care provider, but it’s a crucial element in growing your business. Trying to enhance your marketing is a way to find new patients who could benefit from your care. That’s why focusing on your brand and increasing its profile matters.

Next, think about how you talk to patients. Providers get training in how to have conversations with patients about a variety of matters, but it’s not extensive. Sales teams have perfected how to talk to people, make them comfortable, and discuss the value of the deal casually. This all stems from a field called negotiations training. It draws from psychology, business, and other sources to provide guidance on how to talk to people in a convincing way.

More Read

First Wearable Bionic Leg Is Revolutionizing Rehabilitation
A Tale of Two Sensors: Misfit Shine vs. FitBit Zip
Healthcare Internet Hall of Fame Now Taking Nominations For 2013
HIMSS 2013: Healthcare Trends from This Year’s Conference
Top 5 Points You Need To Know About Medical Marketing

As a provider, it is important to make sure that your patients come back for follow-ups and regular checkups. This, too, has an analogous process in sales. Sales teams need to come up with ways to ensure customers keep coming back. Doing this involves targeted techniques, like periodic reminder emails and calls or ensuring that the patient makes an appointment for the next session before they leave. The sales attitude towards following up is more aggressive than providers are used to, but the method works- they are better at getting repeat business than doctors are. Try putting more time and effort into reaching out to patients when they need to come back.

This is a trend that is already taking form in healthcare, but it has roots in sales as well: transparency. Whether you are using radiology information system for tests or an external lab, allow patients to see their own test results and other data. Sales teams are getting used to explaining the details of their deals, including the potential use of any sensitive customer data. As a care provider, you are the steward of medical and financial information. You can gain the trust of your patients by being open and transparent with them as much as possible.

Sales isn’t just about being pushy. It’s about how to show customers that a given product is valuable to them. When it comes to health care, you already know how valuable the service is, but it’s up to you to show your patients how much they can benefit. That is what will convince them to make follow-up appointments and keep them. It isn’t easy to change the way you operate, but it’s the best thing for the patients, the best thing for your business, and the best thing for you.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Titanium: The Latest Building Block for The Future Of Medicine

March 24, 2018

What the Rise in Outpatient Care Means for Your Hospital

September 9, 2016

Why Clinicians Are Frustrated with Health IT

February 19, 2015
healthcare tech
BusinesseHealthHealth ReformMedical InnovationsMobile HealthPublic HealthTechnology

Healthcare Companies Are Now Technology Companies?

May 21, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?