By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Effective Healthcare Requires a Social Approach
    June 15, 2015
    CCBHCs
    2016 Excellence in Behavioral Health Program Design
    February 23, 2016
    conducting Clinical Trial
    5 Tips for Conducting a Clinical Trial
    April 21, 2024
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Healthcare Professionals can Learn from Sales People
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > What Healthcare Professionals can Learn from Sales People
BusinessHospital AdministrationNewsSocial MediaTechnology

What Healthcare Professionals can Learn from Sales People

Dennis Hung
Dennis Hung
Share
5 Min Read
SHARE

Healthcare professionals have a lot of experience talking to patients, but they don’t always have the training to actually carry out sales and marketing. As a provider, you want to do what’s best for your patients and your business at the same time. Learning from salespeople about how to increase brand awareness and find new prospects will bring more people to your practice.

Healthcare professionals have a lot of experience talking to patients, but they don’t always have the training to actually carry out sales and marketing. As a provider, you want to do what’s best for your patients and your business at the same time. Learning from salespeople about how to increase brand awareness and find new prospects will bring more people to your practice. Whether you are part of a large practice or operating solo, you can benefit significantly from learning some sales. In this post, we’ll list some of the most important skills that salespeople use to close deals, and which you as a care provider might not know. If you read this carefully and try to apply it to your practice, you will experience better return rates and get more new patients.

First of all, finding patients. In healthcare, we are used to a passive form of getting new patients- waiting for them to walk in the door, waiting for referrals, perhaps putting out an ad or two in a newspaper. Developing a full-fledged marketing campaign from the bottom up to attract new patients isn’t a concept that comes naturally to a care provider, but it’s a crucial element in growing your business. Trying to enhance your marketing is a way to find new patients who could benefit from your care. That’s why focusing on your brand and increasing its profile matters.

Next, think about how you talk to patients. Providers get training in how to have conversations with patients about a variety of matters, but it’s not extensive. Sales teams have perfected how to talk to people, make them comfortable, and discuss the value of the deal casually. This all stems from a field called negotiations training. It draws from psychology, business, and other sources to provide guidance on how to talk to people in a convincing way.

More Read

Digital Health Gets Extended (Television) Coverage
7 Painful Ways Untreated Hearing Loss Will Hurt Your Life
Why Multi-Media Reporting Is a Necessity in Today’s Medical Imaging Industry
Hospital Acquired Infections Are Down: But Is It Enough?
Massachusetts hospitals are making money — I’m quoted

As a provider, it is important to make sure that your patients come back for follow-ups and regular checkups. This, too, has an analogous process in sales. Sales teams need to come up with ways to ensure customers keep coming back. Doing this involves targeted techniques, like periodic reminder emails and calls or ensuring that the patient makes an appointment for the next session before they leave. The sales attitude towards following up is more aggressive than providers are used to, but the method works- they are better at getting repeat business than doctors are. Try putting more time and effort into reaching out to patients when they need to come back.

This is a trend that is already taking form in healthcare, but it has roots in sales as well: transparency. Whether you are using radiology information system for tests or an external lab, allow patients to see their own test results and other data. Sales teams are getting used to explaining the details of their deals, including the potential use of any sensitive customer data. As a care provider, you are the steward of medical and financial information. You can gain the trust of your patients by being open and transparent with them as much as possible.

Sales isn’t just about being pushy. It’s about how to show customers that a given product is valuable to them. When it comes to health care, you already know how valuable the service is, but it’s up to you to show your patients how much they can benefit. That is what will convince them to make follow-up appointments and keep them. It isn’t easy to change the way you operate, but it’s the best thing for the patients, the best thing for your business, and the best thing for you.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

health IT cheerleaders
BusinessTechnology

Health IT: Getting Beyond the Hype and Focusing on Valuable Content

March 21, 2014

Funding for Medical Device That Seals Varicose Veins with Glue

September 11, 2013

Apple Watch: A Key Player in Healthcare Technology

February 23, 2016

The Processes, Challenges, and Pitfalls of Creating a Large Health Information Exchange

April 6, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?