By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Hospitals Need Social Remarketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Hospitals Need Social Remarketing
Social Media

Why Hospitals Need Social Remarketing

waxcom
waxcom
Share
3 Min Read
SHARE

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.

Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.

That’s where social remarketing comes in. Facebook remarketing, in particular, can be extremely effective for your advertising efforts.

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.

More Read

Addendum to Posts on How to Get Support Online–For Any Illness: patientslikeme
The Healthcare Omnichannel Challenge
Patients and the Internet
I Want My Sex Life Back! TMI, or Gold for Online Communities?
How to Use Instagram Video in Healthcare

Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.

That’s where social remarketing comes in. Facebook remarketing, in particular, can be extremely effective for your advertising efforts.

These same people who are visiting your facility’s website (as well as others) are likely spending a lot of time on Facebook. With Facebook’s Custom Audience feature, a business can target ads on Facebook to people who specifically visited your website.

Since they already visited your site in the past, your logo and ad won’t look brand new to them. This could be a great reminder for them to take a second look at your site as well as take an action such as filling out a form or calling your phone number.

To perform this remarketing campaign, you simply have to insert a Custom Audience pixel on your website; it’s a snippet of code. Your web developer should be able to do this in minutes. Once in place, people who are looking at your site are then eligible to get your Facebook remarketing ads.

This laser-focused approach to marketing is just another way for businesses to target the right people and maximize ROI.

For additional information on Facebook’s Custom Audience potential, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post Why Hospitals Need Social Remarketing appeared first on Wax Communications.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Physicians and HICS: Video

October 17, 2011
healthcare blogging tips
BusinessSocial Media

Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

November 14, 2014
Image
Social Media

Credibility and Privacy Issues Limit Usefulness of Health Care Social Communities

December 5, 2011

Doctors in Australia Will Please Maintain Silence on Social Media.

September 13, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?