By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How to Start an Adult Discussion on Medicare
    May 26, 2011
    Health Care Reform and Other Health Care Innovations – Regina Herzlinger Speaks From Harvard
    July 7, 2011
    IPAB: Fix It, Don’t Repeal It
    August 9, 2011
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Collaborative Care With Private Social Networks for Patients and Doctors
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Specialties > Cardiology > Collaborative Care With Private Social Networks for Patients and Doctors
CardiologyGeriatricsHospital AdministrationOrthopaedicsRadiologySpecialtiesWellness

Collaborative Care With Private Social Networks for Patients and Doctors

Danny Lieberman
Last updated: August 15, 2012 5:51 pm
Danny Lieberman
Share
5 Min Read
SHARE

Private social networks for patients and doctors is a huge opportunity for improving the collaboration between doctors, patients and pharmaceutical companies. 

Pharmas don’t do social media but they are world champs in sales and marketing; if you look at the balance sheet of one of the top 10

Private social networks for patients and doctors is a huge opportunity for improving the collaboration between doctors, patients and pharmaceutical companies. 

Pharmas don’t do social media but they are world champs in sales and marketing; if you look at the balance sheet of one of the top 10 innovative pharmas, you will see that over 50% of expenses are for sales and marketing; more than R&D.  Much of this budget goes to above-the-line  communications in mass media and below-the-line promotions by their direct medical sales representatives touching physicians.

Despite their expertise in marketing, “Pharma still fears social networking”. Pharmaceutical and medical device companies lag far behind other industries in the adoption of “Web 2.0” technologies like social media, even though it’s relatively easy to try out social media and see if you get traction. The energy barrier is so low and the leverage on Youtube is so high, it’s an irresistible force moving a very heavy object:

Sanofi Aventis and AstraZeneca Launch YouTube Sites -Social media has been a buzzword in the pharmaceutical industry for the past few years (see ePharma Summit), but few companies have crossed the line into the world of social networking or conducting two-way conversations with patients online.

The Sanofi channelis part of its integrated GoInsulin campaign, an unbranded health education program designed to give people more information about diabetes and serve as a launching pad to the Sanofi homepage. It features an array of patient videos and a link to an off-site, online game that separates the myths about insulin from reality. The channel has no branded drug material, but lists the company’s name below the top banner.

Although social media like Twitter is dominantly about personal opinions and experiences, social media such as blogs and file sharing have important collaborative applications.

An important collaborative application for private social networking for healthcare helps integrate all the information and care of a patient with multiple issues and care-givers (a typical MSA patient will have a GP, neurologist, speech therapist, physiotherapist, nutritionist and primary care giver at home who is usually the husband or wife of the patient with problems of their own.

Speaking before a conference of the Case Management Society of America in October 2007, Tim Rothwell from Sanofi Aventis discussed their commitment to help resolve problems of collaborative care

The issues and challenges of poor transitions of care, said Rothwell, are critically important to him personally and to Sanofi-Aventis as a company. ‘The problem, of course, is a healthcare system that, for many – particularly those who get bounced around within it – is fragmented and sometimes even frightening,’ Rothwell observed. ‘For those who have family members or friends who have experienced repeated encounters with the healthcare system, the only consistent thing they believe it delivers is confusion and, sometimes, flawed outcomes.’

On the other hand, GSK has a large, impressive, consumer-oriented blog called More Than Medicine. The lead author is a corporate communications person, identified only as Michael M. GSK avoids discussing products, citing “unique regulatory parameters governing our communications” as a drug maker.

The disclaimer on the header says “This is an official GSK blog and is intended for US residents only”;

only it’s an image and the search engines don’t seem to care if you are surfing from Israel or Egypt or China and reading information intended for US residents only.

For more resources on pharma and social networking:

Health business blog

UK Government department on innovation and universities – pharma tagged articles

3 reasons why 45 pharmas don’t embrace social networking

Ten digital marketing ideas pharmas will never try

Let’s make it a threesome on pharma marketing

How to create a social application for life sciences without getting fired

Exelon patch collaborative web site for care givers

Healthcare VOX – four digital activities pharma must do

 

TAGGED:Big Pharma
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Wellness

Keeping healthy when dealing with grief

December 21, 2018
senior health
GeriatricsHome HealthSpecialtiesWellness

Older Age Associated with Disability Prior to Death, Women More at Risk Than Men

August 1, 2013
Health careHome HealthSpecialtiesWellness

6 Supplements That Can Help Improve Your Health

May 15, 2019

The New York Times, Aspirin and Melanoma

March 17, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?