By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How Powerful Patients Save the System Money
    November 11, 2015
    How Financial Barriers are Slowing Down Telehealth Adoption
    September 26, 2017
    No Resource Constraints in Dialysis: a Blessing and a Curse
    May 4, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Your Healthcare Competition Is Worse Than You Thought
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Why Your Healthcare Competition Is Worse Than You Thought
BusinessFinanceHospital Administration

Why Your Healthcare Competition Is Worse Than You Thought

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
competitive race in healthcare
SHARE

competitive race in healthcareJust when you thought all of the competitive forces around you were done exploding, you just might have missed what’s been happening down the street and around the corner.

competitive race in healthcareJust when you thought all of the competitive forces around you were done exploding, you just might have missed what’s been happening down the street and around the corner.

The retail world continues to bite into traditional provider turf with clinics and kiosks in non-traditional locations. Here are some competitive forces in healthcare marketing that you might not have seen growing among walk-in medical facilities located in pharmacies and major retail chain stores.

Retail clinics are growing…           

More Read

Looking for a Healthcare Marketing Firm? Versatility Is the Key
Hospital Cost Reduction Efforts See Hope at the End of New Platform
Super Nurse: 4 Pointers to Help You Become a Truly Extraordinary Nurse
EEOC Regs on Wellness Incentives: Progress, but Many Issues
Google’s Upcoming Changes: How it Will Hurt the Growth of Private Practices

Not long ago, the respected MedCity News anticipated several healthcare industry trends, including growth among established provider services available in non-medical venues. “The number of U.S. retail clinics is expected to climb to 2,500 in 2013, an increase of about 38 percent over 2012,” they reported with attribution to Merchant Medicine.

retail clinics

Source: Accenture

More recently, the research firm Accenture projects that the number of retail clinics will double by 2015. “In fact, according to Accenture’s analysis, the number of patient visits at retail clinics is projected to account for 10 percent of non-primary care outpatient visits by the end of 2015.”

…and expanding services.

In case you missed the rebranding move, in-store “Walgreens Take Care Clinic” is now called “Healthcare Clinic.” About the same time, Walgreens—second largest among retail clinic operators—expanded the services available at some 400 locations. In addition to the pharmacy and elementary care, Healthcare Clinics are now diagnosing and treating chronic conditions such as asthma, bronchitis, emphysema and even cardiovascular conditions.

Retail clinics are a convenient option for many Americans. About two-thirds of the US population is within five miles of a Walgreens location, and 30 to 40 percent of retail clinic patients do not have a primary care physician.

And introducing tele-medicine kiosks…

Above and beyond the provider competition (now into the thousands) in pharmacies and big-box stores—such as Walmart and Target—at least two serious players want to make health kiosks in malls, work sites, health clubs and similar locations. It’s not an entirely new idea, but advances in technology and tele-medicine are advancing the idea.

“According to Merchant Medicine, companies like Stayhealthy and Healthspot are among the firms with health kiosks that offer services that would otherwise be provided in a doctor’s office,” reports MedCity News. “Health kiosks can used to take basic readings, perform primary care and even deliver minor urgent care.” Read more about the New Age for Healthcare Kiosks in this Forbes report.

healthspot kiosk

The bottom-line concern for hospital and healthcare providers—especially primary care physicians—is that competition is no just the facility or practice down the street. Retail healthcare services are not only well established, but they are growing in number and in capabilities.

The American public is increasingly discovering your competition in nearby, neighborhood locations where they do their routine shopping.

We’d like to hear from you on this. Is your competitive environment getting worse? How have you answered this marketing challenge?

TAGGED:retail clinics
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025

You Might also Like

Medicaid Stops Paying for Non-ER, ER Care

February 29, 2012

Marketing When Your Waiting Room Is Full

February 27, 2015

Occupy With Grace

November 24, 2011

How to Design a Health Insurance Exchange

April 18, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?