By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    HIPPA compliance
    How Medical Office Staff Can Make Your Practice HIPAA Compliant
    October 29, 2021
    Everything you need to know about hyaluronic acid treatment
    Everything you need to know about hyaluronic acid treatment
    February 10, 2022
    Which Mushroom Capsules Are Good for Your Health?
    May 5, 2022
    Latest News
    Health Benefits of Taking a Vacation to Reduce Your Stress
    September 27, 2023
    First Aid Training Enhancing Workplace Health and Safety
    September 25, 2023
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    5 Self-Care Habits to Help You Live an A+ Life
    September 21, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    IVF: The Three Biggest Myths
    March 22, 2013
    patient data
    The Importance of Keeping Patient Information Secure
    May 22, 2014
    crowdsourcing medical education
    “The Power of Crowdsourcing”: A Primer on Trending Medical Education
    September 12, 2013
    Latest News
    Job Seekers with Disabilities Should at Health Insurance Benefits
    September 12, 2023
    Reasons That Drug Prices Are Rising to Unsustainable Levels
    September 12, 2023
    How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations
    September 6, 2023
    The Hidden Benefits of Practice Exams for Medical Professionals
    September 6, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: From Yellow Pages to Google My Hospital
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > From Yellow Pages to Google My Hospital
Hospital AdministrationSocial Media

From Yellow Pages to Google My Hospital

jkennedy93
Last updated: 2015/09/18 at 5:10 PM
jkennedy93
Share
3 Min Read
SHARE

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate. Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories,  ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.

Cynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society). Listen in to the first half of our conversation or drop in at the time stamps below: 

More Read

get a career in medical device sales

What Are the Benefits of Attending Medical Sales College?

Subscription Management Solutions Are Crucial for Telemedicine
Comfort And Safety: 7 Ways Healthcare Organizations Can Create A Better Environment For Their Patients
Best Practices for Healthcare Call Centers Should Follow in 2023
How Hospitals and Other Healthcare Providers Can Boost Employee Morale

00:00 Introduction
01:10 HCCG Founded
01:50 The skinny on Yellow Page, Super Pages
02:30 How do the Yellow Page listings work?
04:45 What is your process in managing Yellow Page adds for clients?
~09:10 Directory confusion – 100 Healthcare listings
12:00 Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
13:58 Who pays the bills?
17:02 Shifting to online directories & Google
17:55 Where do the online listings come from?
22:30 Google My Business. Claiming your business listings
25:59 Bulk account verification – Minimum of 10 locations
31:00 Recovery branded search – 75% of Google searches.
34:20 Whose information source takes precedence – Google or the location?
35:35 Wikipedia as source description
36:40 Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
jkennedy93 September 18, 2015
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article Carestream Logo Diagnostic Reading #44: Five Must-Read Articles From the Past Week
Next Article Healthcare Content Marketing: An Industry at the Tipping Point

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Andropause hormonal decline
The Benefits of TRT for Andropause and Hormonal Decline
Wellness September 28, 2023
Cancer Prevention
The Importance of Lipoma Examination in Cancer Prevention
Cancer September 28, 2023
dental implant
Cost Analysis of Dental Implants in Australia
Dental health September 28, 2023
View,Of,Niagara,Falls,In,Autumn
Health Benefits of Taking a Vacation to Reduce Your Stress
Health September 27, 2023

You Might also Like

medical billing training
Medicare

Navigating Through the Essentials: Medical Billing Training for Beginners

September 12, 2023
healthcare providers
Hospital Administration

How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations

September 6, 2023
optimize healthcare business
News

Top Tips To Optimize Operations In Your Healthcare Office

June 30, 2023
Endocrinology
Hospital Administration

Improving Endocrinology Revenue Recovery is Crucial

June 14, 2023
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?