By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Your Hospital Social Media Benchmark: How Do You Rank?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Your Hospital Social Media Benchmark: How Do You Rank?
eHealthHospital AdministrationSocial Media

Your Hospital Social Media Benchmark: How Do You Rank?

Stewart Gandolf
Last updated: November 21, 2014 9:00 am
Stewart Gandolf
Share
4 Min Read
top social media hospitals
SHARE

top social media hospitalsA basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery.

top social media hospitalsA basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery.

But in the highly competitive industry, hospitals have not lost sight of the importance of one-to-one connectivity, They are increasingly extending their outreach to the public via social media. Magnifying the people-to-people touch by way of online digital tools does rely on technology, but social media’s wide popularity validates the direct, personal and immediate nature.

Benchmark: The Most Social Media Friendly Hospitals

More Read

patient loyalty
Six Strategies to Increase Patient Loyalty
Delivering High Quality Healthcare: Measure, Improve, Measure Again
Video: Why Everyone in Your Practice Needs Basic Medical Coding Training
What are the Legal Implications for Doctors, Nurses and Hospitals Engaging in Social Media?
The Elusive Power of mHealth

For the second consecutive year, Mayo Clinic has landed the top spot on the NurseJournal.org list of the Top 100 Most Social Media Friendly Hospitals for 2014. Over 800 facilities were indexed, pulling Facebook and Twitter stats to determine which are “doing the best job of connecting with their patients through social media.”

They explain: “While other social media platforms are important to note, we wanted to focus on the two most common and widely used in medical communication.” Scores show it was a tight race.

Not surprisingly, social media leaders are also familiar hospital brand names. For starters, these are the first ten on their list:

#1. Mayo Clinic, MN, Rochester (Score: 92.6)

#2. Cleveland Clinic, OH, Cleveland (Score: 92.3)

#3. Baylor Regional Medical Center, TX, Grapevine (Score: 84.0)

#4. Dana-Farber Cancer Institute, MA, Boston (Score: 83.6)

#5. University Texas MD Anderson Cancer Center, TX, Houston (Score: 83.1)

#6. Rush University Medical Center, IL, Chicago (Score: 82.3)

#7. Houston Methodist Hospital, TX, Houston (Score: 82.0)

#8. Memorial Sloan Kettering Cancer Center, NY, New York (Score: 81.8)

#9. University of Michigan Hospitals and Health Centers, MI, Ann Arbor (Score: 81.6)

#10. Northwestern Memorial Hospital, IL, Chicago (Score: 81.6)

You can find your ranking among the full listing here, including a click-through to social media hospitals #101 through #730. (There’s another list for children’s hospitals.)

The benefits of social media…

While respecting the large health system names, there’s only one Mayo Clinic and one Cleveland Clinic. Nevertheless, virtually all hospitals in the US can benefit from highly effective use of social media as part of the marketing mix.

Better than one in three consumers tap into social channels for health information. If you found your benchmark position on this list, working to maintain and/or improve your connectivity and social engagement has many benefits, including:

  • Attracting new patients and cases
  • Enhanced reputation and brand building
  • Extending engagement, loyalty and referrals
  • Providing health and healthy-living information
  • Crisis communications
  • Shaping patient expectations and experience
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

HIPAA Breaches since 2009 - Indviduals Affected
Medical Records

Healthcare’s Dirty Secret – 15 Million Patient’s Private Information Exposed Since 2009

July 8, 2012

3 Universal Factors Hospital Administrations Need to Keep Nurses Satisfied

July 12, 2016
New App Store for Health Apps
Mobile Health

Happtique: An App Store for Health Apps

February 13, 2013
Social Media

Using Facebook to Market Your Medical/Dental Practice: Social Networking for Doctors

May 8, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?