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Hospital Administration

Three Prongs of a Successful Digital Physician Marketing Strategy

September 3, 2015 by Jonathan Catley

When it comes to marketing a physician’s office in the age of the internet, it is crucial to have a well-defined strategy in place. There are three prongs to a successful program which can help to engage patients, provide educational information, and motivate a desired action. Some are controllable, while others can be directed but not...[read more]

GW develops a comprehensive guide to preventable harm

September 2, 2015 by Sophia Bernazzani

MHA@GW, the online master of health administration from the Milken Institute School of Public Health at the George Washington University, produced a comprehensive guide to preventable harm. Preventable harm is the third leading cause of death in the United States, and the economic cost of these errors is staggering. Learn more about how preventable harm is defined, what it costs, and how patient safety can be improved.[read more]

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How to Build the Right ICD-10 Team

September 1, 2015 by Zach Watson

Multiple opportunities for further delaying the implementation deadline have come and gone, and each passing chance makes the October deadline for ICD-10 implementation look more definitive.In all honesty, it’s probably long past due. The current ICD-9 code set isn’t well suited for the type of granular data analysis that’s becoming...[read more]

Massachusetts hospitals are making money — I’m quoted

August 27, 2015 by David E Williams

The Massachusetts Center for Health Information and Analysis has released its 2014 profile of hospital financial performance. Profits are up moderately overall by various measurers, despite drops in inpatient stays, outpatient visits, and emergency department utilization. What’s going on?As I told the Boston Globe (State hospitals report...[read more]

The (Little) Things That Matter To Patients

August 25, 2015 by Anne Weiler
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Outcome measurement is top of mind for all of us in healthcare these days, and there’s been a lot of talk about whether measures drive the right behavior, with some examples of how patient satisfaction measures can create a “Disneyfication” of the healthcare system, which at its worst, results in animatronic nurses reciting scripts and patients demanding the amenities of a 5-star hotel.[read more]

Engaging Physicians and Others The Purely Old Fashioned Way

August 24, 2015 by Stewart Gandolf, MBA

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.[read more]

5 Books Worth Reading for Healthcare Marketing Professionals

August 21, 2015 by Jonathan Catley
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For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are the building blocks of a successful healthcare marketing strategy.[read more]

2015 Trends for Rural Hospitals and Rural Healthcare

August 18, 2015 by Moira O'Connell
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According to the NC Rural Health Research Program there have been 56 rural hospital closures since 2010. The reasons behind the closures may vary but the message rings true, rural hospitals are struggling and something needs to be done. From difficulties implanting new HER systems to the re-evaluation of Medicare reimbursements, rural hospitals are looking for new ways to stay afloat. We’ve selected 4 trends that we’ve seen buzzing in the rural healthcare sector this year and that have been helping rural hospitals make the changes they need to succeed.[read more]

Have You Checked Your Hospital Yelp Listing Lately?

August 18, 2015 by Stewart Gandolf, MBA

Hospitals in Yelp

The crowd sourcing, user-review site Yelp has emerged as a regular reference check for people looking for hospitals, doctors, urgent care, dentists and other health and medical businesses.[read more]

Huddle for Excellence In Healthcare Delivery

August 13, 2015 by Christopher Fox

The question “would you recommend us to a friend?” has become ubiquitous. Across industries, including healthcare, businesses ask this question to capture a simple metric. called the Net Promoter Score℠, which measures how actively your best advocates would speak for you.1 For medical practices and hospitals, it offers a simple way to...[read more]

ICD-10 Top Ten Resources: The Best Resources in One Place

August 11, 2015 by Danyell Jones

Your ICD-10 Top Ten ResourcesWe know, the ICD-10 Clock is ticking and organizations have only a short time to prepare for the myriad of changes that ICD-10 will bring. If you are like many other individuals in healthcare, you know that your organization needs to be prepared for the ICD-10 impact, but you might not be sure where to begin...[read more]

Calculating the Lifetime Value of a New Patient for Your Medical Practice

August 10, 2015 by Jonathan Catley

When it comes to marketing your medical practice there is a distinct value you assign to new patients. This value is used to help you set marketing budgets and make marketing decisions. Ultimately, you want the greatest possible return on investment. However, you could be using skewed numbers to make these determinations.[read more]