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Hospital Administration

Why Doctors Need To Listen To And Understand The Patient’s “Perspectives” – A True Story

July 1, 2015 by Steve Wilkins

via Shutterstock

Perhaps the most fundamental principle of “patient-centered care” is for clinicians to understand the patient’s perspective regarding key aspects of a care episode. Here’s a real life example that just happened to my wife and I that should help you understand what the patient’s perspective is…and why it matters.[read more]

What It Takes to Write a Great Case Study

July 1, 2015 by Michael Sherman

In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Prospects need you to demonstrate how your facility can successfully satisfy a patient’s needs.To do this, your case studies need to be both well written and well thought out. A healthcare case study shouldn’t just be about the initial experience but also the long-term effects that resulted from that initial experience.Here are a few tips to keep in mind when writing a case study for your healthcare website:[read more]

Diagnostic Reading #33: Five Must-Read Articles from the Past Week

June 30, 2015 by Erica Carnevale

It is time for another issue of Diagnostic Reading. This week we focus on the U.S. Supreme Court ruling on the Affordable Care Act, quality in radiology, patient and radiologist interactions, new Joint Commission rules, and Medicare’s slow adoption of telemedicine.[read more]

A 12-Point Checklist For Healthcare Web Content Management

June 25, 2015 by Christopher Fox

Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. To help guide the discussion, here’s a checklist of 12 essential features you must look for when selecting a web content management system:[read more]

Social Media and Healthcare: Creating a Healthy Relationship

June 24, 2015 by Moira O'Connell

In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world. A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty.[read more]

Wonder What Would Happen If A Hospital Near You Closed? Read This.

June 16, 2015 by Brad Wright

In many communities around the country, hospitals are one of–if not the–largest employers. The logic is fairly straightforward: If a hospital closes, it reduces access to certain types of care. If access to care is reduced, people’s health is likely to suffer. Like many of the things I choose to write about, however, there’s the big gap that exists between intuitive thinking and empirical evidence.[read more]

How to Grow Your Private Pay and Elective Care Business

June 15, 2015 by Stewart Gandolf, MBA

The rising tide of consumerism in healthcare is challenging for both the patient and the physician. The patient is now the freshly minted and newly empowered customer. For many providers, this unfamiliar landscape presents a new opportunity to engage with patients.[read more]

Hospital Selfies and Stars: Patients Look Deeper Than HCAHPS

June 9, 2015 by Lonnie Hirsch

There’s a New Consumer in your service area. No longer “merely a patient,” healthcare reform and societal dynamics have empowered a new breed of high-expectation consumers and value-aware shoppers. Before they select a hospital or provider—for themselves or family members—they are increasingly informed about outcomes, reputation, safety scores, patient experience and the cost of care.[read more]

Disruptions on the Yellow Brick Road II

June 5, 2015 by Christine Kapsa, NP, DNP

Disruptors and “creative” destroyers blew through American health care like EF5 tornadoes blow through the prairies, starting about a decade ago. Electronic health records are the Winged Monkeys of Medicine. They’ve taken the stuffing out of physicians, dented trust patients had in providers and hijacked the pleasures of caregiving.[read more]

Carousel: Your New Weapon in Facebook Marketing

June 5, 2015 by Michael Sherman

While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. So what do you do to get attention without a tremendous amount of effort and time? The answer may just be Facebook’s New Carousel ad feature.[read more]

Iowa’s in the National News Right Now, and It’s for a Reason You Wouldn’t Expect

June 3, 2015 by Brad Wright

Iowa wants to hand over control of its Medicaid program to private managed care organizations. The reason that this is such a big deal is because, while Governor Branstad is making bold claims that the move to managed care will save the state $51 million a year, there is little reason to believe that will be the case.[read more]

Sorry, Captain, There's No Transparency in Medical Pricing

June 2, 2015 by David E Williams

In my view, high deductible plans are a pretty crude instrument to encourage cost consciousness and price transparency. It has no real impact on the way our family uses the insurance. The main impact is that I struggle more to understand the medical bills and EOBs that arrive. Transparency isn’t here yet and even then it will only be part of the answer. Can’t we do better?[read more]