How to Best Manage the Good Name of a Hospital
In the medical field, a hospital is only as good as its reputation. In the past, hospital reputations and practices spread through word of mouth. Lets face it, times have changed, and online reviews and negative postings are the order of the day. Make sure the online image of your hospital is safe with internet reputation management for medical practices and hospitals.
A hospital’s reputation is complex because maintaining a good online reputation isn’t just about staying competitive and appealing to patients, it also has to do with attracting the best doctors. Medical experts want to work in hospitals that meet their level of knowledge. Bad press for a hospital trickles right down to the doctors, so keeping its reputation intact is crucial to their careers.
Best Reputation Management for Hospitals
Here are some ORM insider tips to make sure your hospital’s administration stays up-to-date and in control of the establishment's online reputation in this fast paced technological world.
(1) Evaluate your online reputation
Do a Google search of your establishment. Read online comments, and seek out reviews of the hospital and the doctors who work there. To make a positive change, you have to understand your online presence.
(2) Workshop with your Employees
Keep regular meetings with your staff, nurses, and doctors. Ensure everyone understands his or her attitude affects the reputation of the hospital, and therefore his or her livelihood. Ask employees to keep their online chatter positive.
(3) Engage in Online Dialogue, but Never Argue
Respond quickly to complaints, but only in the most affirmative dialogue. An online argument may be fair, but readers looking to understand your hospital won’t know this. Generally, people prefer to believe the level-headed writer rather than the complainer.
(4) Work with Reputation Management Services
At InternetReputation.com, for instance, online reputation management experts will take any and all measures necessary to ensure your hospital’s image stays stellar everywhere one might look on the World Wide Web. ORM services of companies like InternetReputation.com are able to aid hospitals and healthcare professionals with negative reviews, disgruntled Facebookers, and much more.
Maintain the best practices for reputation management services. When a hospital’s reputation is at stake, the jobs of hundreds of doctors, nurses, and employees are on the line. Don’t endanger the livelihood of so many. Keep your hospital’s reputation protected with InternetReputation.com.
Joe Chierotti is an experienced online marketer with a background in Search Engine Optimization, Social Media and Reputation Marketing. Joe oversees the SEO of online reputation company InternetReputation.com. For more search engine reputation managmenet tips follow @InternetRepu on Twitter.