By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Kinesiology Taping: The Modern Therapy For Pain Relief
    December 9, 2019
    Psychiatrists are now working online
    Psychiatrists Now Working Online: How the Mental Healthcare Industry Is Evolving
    December 12, 2021
    Pages To Follow On Instagram To Keep Fit During COVID-19 Lockdown
    May 13, 2020
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 10 Ways to Perfect Your Email Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 10 Ways to Perfect Your Email Marketing
BusinessSocial Media

10 Ways to Perfect Your Email Marketing

Lonnie Hirsch
Lonnie Hirsch
Share
5 Min Read
mobile email
SHARE

mobile emailEmail marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.

The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an effective email message is deceptively difficult.

mobile emailEmail marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.

The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an effective email message is deceptively difficult.

More Read

4086100309_712df75328
What Patient Centricity Means to Marketers
7 Incredibly Important Benefits of Purchasing Health Insurance
Building Your HGH Levels for Better Health and Stronger Muscles
BioPharma Beat: We Want Healthcare at Any Price – Until We Have It
Genworth Publishes LTC Cost Data

The primary challenge is all about thinking small; being able to present a compelling message in a short-but-attention-getting subject line with concise-but-compelling content. A huge chunk (upwards of 90 percent, by some estimates) of your audience:

  • Is checking their email on a mobile device
  • Is busy and/or on the move, especially doctors
  • Didn’t expect or invite your email message
  • Have no reason to be interested until/unless you provide one

On one hand, the proliferation of smartphones means that nearly everyone has one. But it also means that, for most recipients, the available digital real estate is a small screen, which can mean messages are more easily overlooked, ignored, or deleted by time-challenged readers.

“If I had more time, I would have written a shorter letter.”

Excellent writing skills are hard to find, and writing shorter–clean and concise–is a major creative challenge. Keeping the mobile, small-screen audience in mind, here are several ways to perfect your email marketing efforts:

The Make-It-or-Break-It Subject Line: Be amazing in six words or less. If the subject line doesn’t draw the reader to the text, it’s a fast delete and the message is never seen or read. With limited screen space available, open rates optimize at four to seven words.

Engage the reader with compelling content: The main text, as well as the subject line, must arouse curiosity, express urgency, provide relevance, deliver value and/or inspire emotion.

Make the big idea first and fast: Clearly express your primary point at the beginning, and don’t lose the reader in preamble.

Deliver a benefit: Provide something of value or assistance. There’s got to be something useful for the reader.

Focus on a single action step: Be clear about what you want the reader to do (the Call-to-Action), and make it obvious about how to do it.

Have a deadline: With no sense of urgency, it’s not special and it’s easily forgotten.

It’s all about them, not about you: Write to the individual, not the masses. Relate to the reader as much as possible and let them know what’s in this for them.

Brevity is better: Shorter email messages tend to outperform long ones.

Eliminate buzzwords, jargon and clichés.

Always proofread: Have someone else review your work with fresh eyes. Do this more than once. Do it again.

Writing for brevity and impact is a creative challenge. Contact us and we’ll be glad to help. There’s more about this topic in our educational library, including:

  • 20 Rules to Kick-Start Successful Email Marketing
  • 7 Tips to Writing the Perfect Healthcare Email Subject Line
  • 31 Words You Can’t Use in Email and Other Safety Tips

Lonnie Hirsch

Author information

Lonnie Hirsch
Lonnie Hirsch
Director, Hospital Division at Healthcare Success Strategies
Lonnie has consulted for over 2,000 health care clients during his 20-year career, and co-founded Healthcare Success. He writes for many healthcare publications, and also has spoken at hundreds of venues nationally. Today, Lonnie leads our hospital division.
TwitterGoogle+LinkedIn

The post 10 Ways to Perfect Your Email Marketing appeared first on Healthcare Success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Bureaucrats vs. Entrepreneurs

April 11, 2011

Myth Busters #6: Certificate of Need

August 19, 2011

Promising Nursing Careers Beyond the Bedside

February 6, 2014

Biotech & Life Science Companies Target Emerging Markets in 2015

August 31, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?