By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Almost Anybody Qualifies for Medicaid in Maine
    November 23, 2012
    ebola and EHR
    Ebola: Are We Relying on EHR to Tell the Story?
    October 24, 2014
    Caitlin Kelly
    How Would You Fix Healthcare? – Question and Answers.
    January 16, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Tips for Using HealthCare Social Media to Attract New Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 4 Tips for Using HealthCare Social Media to Attract New Patients
Social Media

4 Tips for Using HealthCare Social Media to Attract New Patients

Mike Woo-Ming MD MPH
Mike Woo-Ming MD MPH
Share
5 Min Read
SHARE

This post was published on Kevin MD on February 17, 2013

When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products and services online. You may have heard before that word of mouth is the best type of advertising. While that is true, it is important to realize that a lot of that communication between people is happening online, rather than in person.

This post was published on Kevin MD on February 17, 2013

When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products and services online. You may have heard before that word of mouth is the best type of advertising. While that is true, it is important to realize that a lot of that communication between people is happening online, rather than in person.

More Read

Social Media Is Bad for Relationships
Social Media, Smartphones and Sandy
Social-Business Intranet Empowers and Engages Geisinger Health Employees
Google’s Ad Platforms Are Getting a Facelift – Here’s What Medical Marketers Need to Know
Facebook Portal “RegisterPatient” Allows for Secure Patient-Physician Communications

It is important for physicians to use social media to gain new patients. Such sites as Facebook, where millions of people are communicating on a daily basis, are an oasis of word of mouth referrals. Physicians can tap into that if they are actively using Facebook, or other social media tools. Social media provides an effective tool for getting noticed, interacting with, and gaining new patients.

Here are some tips for using social media to attract new patients:

  • Pick a voice. If you don’t yet have a dedicated Internet or social media person, now is the time to choose one. You want to have someone who will be taking care of all social media, so that he or she can keep on top of things, by interacting with others, creating promotions, and handling all aspects of your efforts.
  • Be consistent. Think about what you want to include in your social media efforts and then create a plan. Try to be consistent with what you will be doing, such as posting pictures, questions, interesting facts, and more. That way people know what to expect from your office and can learn a little about your philosophy, mission, and services.
  • Motivate people. Just having a Facebook page is not enough to get people to give your office a call to set up an appointment. You need to let your online followers know that you are accepting new patients and you would appreciate their referrals. Ask them to share your page with other friends who live in your area.
  • Post helpful info. People are always interested in learning more about health issues. Use your Facebook page to offer interesting health news, videos, suggestions, and tips. You can also take a weekly question from followers and post that and the answer each week for people. When people find the information you are posting to be helpful, they are more likely to head to your page when they have a health question.

Using social media you can help you keep in contact with your current patients, and if you follow the tips above there is a good chance that they will be happy to refer you to their friends. By having a Facebook page, or leveraging the power of other online social media sites, you can help build your reputation, earn the trust of people who follow you, and gain new patients. Depending on how you use your social media marketing you can also help to establish yourself as an expert in a particular area. Being active online is an effective way to reach those people who you want to get on your patient roster. Reach out to them online, interact with them, and before you know it, they will be calling your office for an appointment!

Michael Woo-Ming is the founder of RepMD.com.

TAGGED:doctor/patient relationship
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

pharmphorum Facebook and healthcare
BusinessMobile HealthSocial Media

Is Facebook the Next Big Thing in Healthcare?

October 8, 2014
Hospital Marketing, Digital Marketing, Video Marketing, Online Marketing
BusinessSocial Media

Why Video Matters in Hospital Marketing

August 25, 2014

Mistakes Practices Make On Their Website and Social Media

April 4, 2016
healthcare social media
Social Media

The HealthCare Social Media Review – 28th Edition – Connectivity

May 8, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?