By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 16, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Debunking Another Eco Scare
    August 20, 2011
    How 12 Million are Putting “The Big C” Behind Them
    September 21, 2011
    Weekly Roundup: Eyeing the Solutions
    October 23, 2011
    Latest News
    How Health Choices and Legal Actions Intersect After an Injury
    July 16, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 16, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 7 steps to get started using YouTube for your healthcare practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 7 steps to get started using YouTube for your healthcare practice
eHealthSocial Media

7 steps to get started using YouTube for your healthcare practice

practicebuilders1
practicebuilders1
Share
4 Min Read
7 steps to get started using YouTube for your healthcare practice
SHARE

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started: 1. Determine your audience. Who are you trying to reach? Determining this will help you focus your efforts based on what your audience is looking for. What kind of information would they find valuable? What lends itself well to a video? 2. Decide what kind of videos you want to make. Your videos need to communicate that you are professional and trustworthy, which will require you to either purchase or have access to someone with lighting and a good camera. Types of videos that prove popular and engaging are to explain something like a procedure or a recovery process and include a whiteboard illustration or animation. Look at what others in your field are doing on YouTube as you form your vision. 3. Keep in mind you are developing a channel. Just like with a blog, you need an idea of the voice you’re developing and a plan for a consistent, regular stream of content. Again, looking at what others in your field have done can help you get some ideas. 4. Use a profile picture and make your link clear. Whatever video someone watches on your YouTube channel, they will see your profile picture. You automatically seem more professional and trustworthy if you have a picture, such as your practice’s logo. Make sure your website is also prominent on your YouTube page so that your viewers can easily find your practice’s location. 5. Use SEO. At the backend when you upload a video, YouTube will ask for a title, description, and tags. Do some research by typing in search terms a patient or potential patient might type in if they were looking for this information. Conduct searches on both Google and YouTube to see what comes up with certain search terms. 6. Share your videos. The great thing about videos – other than the fact that views tend to be high because they are so easily digestible by the viewer – is that they are also very easy to share. Once you post a video, be sure you also put it on your site and share with your email list and on any other social media sites. 7. Bring in help. We understand that your schedule is already jam-packed with seeing patients and maintaining a practice, and making videos takes time and skills you don’t already have. Practice Builders offers a Social Media Solutions service that will get your practice on its digital marketing feet, with YouTube and beyond!

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025
healthcare providers
Hidden Injuries After An Accident: What Healthcare Providers Should Watch For
Infographics
July 15, 2025

You Might also Like

Digital Health Illustrated: The Human Side of Big Health Data

July 22, 2014
Hospital AdministrationSocial Media

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

October 13, 2015
Newsletter_Pic2_08_20_2015
BusinessHospital AdministrationSocial Media

Have You Checked Your Hospital Yelp Listing Lately?

August 18, 2015
Macbook.jpeg
eHealth

Why Google’s Symptom Search Is Going to Revolutionize Healthcare

August 5, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?