By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Hidden Epidemic of Nursing Home Abuse
    February 16, 2021
    Smiles Make the World Go Around
    August 25, 2017
    Those Pesky Tension Headaches
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 20, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 20, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 20, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Attracting New Patients to Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Attracting New Patients to Your Medical Practice
BusinessHospital Administration

Attracting New Patients to Your Medical Practice

James Wilson
James Wilson
Share
6 Min Read
SHARE

Whether you’ve just opened your medical clinic or you’ve been in business for years, trying to persuade individuals to entrust you with their health and wellbeing isn’t as easy as it sounds. Asserting yourself as an authority in your field of medicine while also displaying your practice as an efficient, high-quality, and reputable healthcare facility that cares about their patients takes time, money, resources, and planning. While there are a number of avenues you could consider to bring in new patients, here are a few options that have worked successfully. 

Familiarize Yourself With Your Target Patients

If you’re going to effectively market your medical practice to obtain new patients, you have to have a clear understanding of the people within the community you serve. What is the average age, race, and gender in the area? What medical conditions most frequently plague the community you’re in? Doing your research to get the answers to these questions can help you create an efficient marketing plan that actually speaks to your target audience. 

More Read

Why Hospitals Need Content Management to Maximize Patient Experience
What is Your Health System’s Marketing Philosophy?
Understanding the Drivers of the Patient Experience
10 Major IT Challenges Healthcare Organizations Are Facing Today
Imaging Tests Available Stat! The Blame Game Isn’t Necessary

Customize Your Services to Meet Patient Needs

Now that you have an understanding of the types of patients that live and/or work near your medical practice, you can use this information to customize your services to accommodate their needs. For example, if your practice is in a predominantly Hispanic area, you might consider hiring someone who has a medical interpreter certification to help translate communications between doctors and patients. If a majority of the population struggles with long-term conditions like diabetes, you might consider hiring an endocrinologist and a nutritionist to provide specialized treatment to those in need.

Other ways to customize your services might include offering early morning, late night, or weekend hours, allowing walk-ins, and perhaps telemedicine options for patients that have busy schedules. 

Offer Free Services

While your practice wouldn’t survive long if you never charged a cent to your patients, offering free services to new patients can get them in the door to see what else you have to offer. You could advertise free physicals and eye exams in August or September for kids going back to school. You might periodically offer free diabetes testing or blood pressure checks for seniors. As people flock to your practice for free services, you now have an opportunity to talk with them and further build a connection that convinces them to enroll as a new patient. 

Find Ways to Make Services Affordable

The cost of healthcare is overwhelming for millions of Americans. If you’re going to attract patients to your practice, you have to find a way to put a dent in these costs. This includes accepting an array of health insurance types, pricing your services competitively, and having reasonable solutions for patients like financing or payment arrangements. 

Host or Attend a Health Fair

Health fairs have become a very popular method for reaching out to the community. Businesses, schools, and local government offices often try to put such events together to give back to the community. Healthcare professionals ranging from doctors and dentists to optometrists and nutritionists come together to offer free medical services while also advertising their services to visitors. Why not host one of your own or attend an already established fair to get your name out there? You could hand out business cards, medical pamphlets, or have interested parties complete new patient intake forms right on the spot. 

Work With Other Medical Professionals

Not every medical professional is your competition. If you’re going to try and acquire new patients, it’s highly recommended that you build a network and work together. For instance, if you’re in a complex with a dentist and an optometrist, you can ask them to refer you to patients or leave business cards and other promotional products in the waiting area as long as you promise to do the same on your end. 

Follow-Through With Quality Care

Last, but certainly not least, if you’re going to acquire new patients, you have to follow through by providing them with quality care. If you’ve been successful in marketing your brand but then patients show up and aren’t satisfied, it kind of defeats the purpose. So make sure that you have a clean and safe environment for your patients to visit, well-trained staff with a good bedside manner, and efficient processes for getting patients seen sooner rather than later. 

You also want to make sure that your medical practice is equipped with the necessary tools and software to provide accurate diagnosis and efficient treatment options to improve the quality of patient lives. 

There’s no way around it, without new patients coming in regularly, your medical practice will not survive very long. Therefore, it is essential that doctors continue to look for innovative ways like those discussed above to assert themselves as a healthcare leader, market their practices, and cultivate relationships with members of the community they serve. 

Share This Article
Facebook Copy Link Print
Share
By James Wilson
James is a freelance writer and blogger. He loves to write on wellness, tech and E-Health.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Shortage of Leukemia Drug Will Result in Deaths

April 15, 2011
Image
BusinessFinanceMedical Education

As a Physician Do You Have Adequate Financial Expertise?

April 28, 2015

3 Senior Care Technology Trends to Watch

March 25, 2014

A Victory for Coverage with Evidence Development

September 8, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?