Strategy and Practice Intertwine in a New Social Media Book by the Mayo Clinic
Business
424 views
Business
424 views

Strategy and Practice Intertwine in a New Social Media Book by the Mayo Clinic

Katie Stensberg - November 20, 2012

Without a doubt, the Mayo Clinic is paving the way in the healthcare social media realm with the development of the Mayo Clinic Center for Social Media…

Doctor-Approved: Physicians Understand the Value of Marketing
Business
322 views
Business
322 views

Doctor-Approved: Physicians Understand the Value of Marketing

Katie Stensberg - November 15, 2012

Ten out of 10 doctors agree: Marketing a practice is essential to its success. In a 2011 survey of physicians conducted by The Roberts Group, 100 percent…

Getting Doctors in Your Doors
Hospital Administration
450 views
Hospital Administration
450 views

Getting Doctors in Your Doors

Katie Stensberg - October 5, 2012

Physician Recruitment Marketing: Attracting New Talent in a Competitive Market Physician Recruitment Marketing: Attracting New Talent in a Competitive MarketIt’s an ongoing challenge. You’re trying to keep…

New Tools of the Trade to Use in Your HealthCare Organization
Social Media
389 views
Social Media
389 views

New Tools of the Trade to Use in Your HealthCare Organization

Katie Stensberg - September 12, 2012

There's a time and a place for new media.Years ago, healthcare communications and marketing channels were pretty straightforward. There's a time and a place for new media.Years…

5 Elements of an Effective Patient Testimonial
Hospital Administration
499 views
Hospital Administration
499 views

5 Elements of an Effective Patient Testimonial

Katie Stensberg - July 10, 2012

The Voice of the Patient1. Relevance To be effective, topics must hit a hot-button issue for the audience. This can happen in two ways: 1) The subject…

How Do You Talk About Cancer?
Hospital Administration
391 views
Hospital Administration
391 views

How Do You Talk About Cancer?

Katie Stensberg - June 9, 2012

When We Talk About Cancer, What Can We Talk About? When We Talk About Cancer, What Can We Talk About?Cancer. It’s a diagnosis – and even a…

CDC’s Anti-Smoking Campaign Catches Fire
Business
377 views
Business
377 views

CDC’s Anti-Smoking Campaign Catches Fire

Katie Stensberg - April 24, 2012

Have you seen the new anti-smoking commercials yet? A young man, only 31, wakes up in the morning and puts on his prosthetic legs; his original legs…

Social Health Sites to Keep an Eye On
Social Media
420 views
Social Media
420 views

Social Health Sites to Keep an Eye On

Katie Stensberg - April 8, 2012

Social Health Sites to Keep an Eye On: Social Health Sites to Keep an Eye On:Patients Like MeWebMD CommunitiesWeb TribesI Had CancerWeGo HealthHealth TapCureTogetherVitalsDaily StrengthFacetoFace HealthKnow CancerPlanet…

Mental Health Social Sites
Social Media
391 views
Social Media
391 views

Mental Health Social Sites

Katie Stensberg - April 7, 2012

Ten social sites that are making a positive impact on mental health patients and their loved ones. Ten social sites that are making a positive impact on…

eHealth
371 views

More Than a 50/50 Chance, the Emergence of the e-Patient

Katie Stensberg - January 28, 2012

The other night when I began watching the movie 50/50, there it was within the first 15 minutes – health care communicators can no longer ignore the…