Without a doubt, the Mayo Clinic is paving the way in the healthcare social media realm with the development of the Mayo Clinic Center for Social Media…

Ten out of 10 doctors agree: Marketing a practice is essential to its success. In a 2011 survey of physicians conducted by The Roberts Group, 100 percent…

Physician Recruitment Marketing: Attracting New Talent in a Competitive Market Physician Recruitment Marketing: Attracting New Talent in a Competitive MarketIt’s an ongoing challenge. You’re trying to keep…

There's a time and a place for new media.Years ago, healthcare communications and marketing channels were pretty straightforward. There's a time and a place for new media.Years…

The Voice of the Patient1. Relevance To be effective, topics must hit a hot-button issue for the audience. This can happen in two ways: 1) The subject…

When We Talk About Cancer, What Can We Talk About? When We Talk About Cancer, What Can We Talk About?Cancer. It’s a diagnosis – and even a…

Have you seen the new anti-smoking commercials yet? A young man, only 31, wakes up in the morning and puts on his prosthetic legs; his original legs…

Social Health Sites to Keep an Eye On: Social Health Sites to Keep an Eye On:Patients Like MeWebMD CommunitiesWeb TribesI Had CancerWeGo HealthHealth TapCureTogetherVitalsDaily StrengthFacetoFace HealthKnow CancerPlanet…

Ten social sites that are making a positive impact on mental health patients and their loved ones. Ten social sites that are making a positive impact on…