Strategy and Practice Intertwine in a New Social Media Book by the Mayo Clinic
Without a doubt, the Mayo Clinic is paving the way in the…
Doctor-Approved: Physicians Understand the Value of Marketing
Ten out of 10 doctors agree: Marketing a practice is essential to…
Getting Doctors in Your Doors
Physician Recruitment Marketing: Attracting New Talent in a Competitive Market Physician Recruitment…
New Tools of the Trade to Use in Your HealthCare Organization
There's a time and a place for new media.Years ago, healthcare communications…
5 Elements of an Effective Patient Testimonial
The Voice of the Patient1. Relevance To be effective, topics must hit…
CDC’s Anti-Smoking Campaign Catches Fire
Have you seen the new anti-smoking commercials yet? A young man, only…
More Than a 50/50 Chance, the Emergence of the e-Patient
The other night when I began watching the movie 50/50, there it…
