LinkedIn Publishing: Reputation Management Tool for Physicians
We often make the point that LinkedIn has a business and professional…
Convenience: The Frightening Undercurrent of Healthcare Competition
“You nailed it,” one doctor wrote. “Healthcare is changing and CONVENIENCE is…
The Real Medical Tricorder: When Science and Fiction Collide
Just the other day, the esteemed Doctor Leonard McCoy * was telling…
Why Organizational Leadership Is Plural, Not Singular
Roughly 100 percent of all physician offices are busy places. Roughly 100…
7 Tips: Taking Your Social Media Persona to the Next Level
The popularity of social media in its various forms—Facebook, Twitter, LinkedIn, blog,…
Shocker: What’s Really Behind the CVS Tobacco Announcement
You heard the news…nearly couldn’t miss it. Retail drug store giant CVS…
In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO
Most healthcare advertising agencies will not admit it, but some clients are…
Trump Wisdom: How Successful Doctors Play to Win
We’ve had the great good fortune and pleasure to team-up with many…
Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients…
