By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    HIPPA compliance
    How Medical Office Staff Can Make Your Practice HIPAA Compliant
    October 29, 2021
    Everything you need to know about hyaluronic acid treatment
    Everything you need to know about hyaluronic acid treatment
    February 10, 2022
    Which Mushroom Capsules Are Good for Your Health?
    May 5, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Healthcare Pricing Transparency Gains Momentum
    June 24, 2013
    non-clinical care factors in health outcomes
    Addressing Non-Clinical Care Factors in Health Outcomes
    November 15, 2013
    e interventions
    Healthcare Progress Depends On “E Interventions”
    July 10, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Be Inspired: 3 Ways to Originate the Content Your Patients Want
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Be Inspired: 3 Ways to Originate the Content Your Patients Want
BusinesseHealthHospital AdministrationMedical EducationSocial MediaWellness

Be Inspired: 3 Ways to Originate the Content Your Patients Want

tknight8756
tknight8756
Share
6 Min Read
SHARE

There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer?

There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer?

Worthwhile content ideas aren’t as elusive as you may think! People naturally exhibit strong emotional attachments to their health, and in fact, the third most popular thing people do online is search for healthcare content that meets their unique needs. So in an environment where content lies at the center of any effective inbound marketing strategy, here are three methods for deriving your next great content ideas.


1. Engage & Empower Your Team

More Read

:)
Practical (Tactical) Guidance to Develop Website Content – Video
Aetna and CVS Brand a Prescription Drug Plan
Health Care Buzz Today
How to Make the Decision Between a Long Term Facility and an In-Home Nurse for Elderly Relatives?
Hospital Revenues from Primary Care: Recruiting Firm Notes “Seismic Shift”

While content represents your company’s “voice” in the digital age, great content ideas often start with you listening and facilitating effective, consistent sharing of information across your organization. For example, what comments are patients posting on your Web site and social media outlets? What questions are they asking your sales team? And, perhaps most importantly, what general concerns are they expressing in person to doctors and medical personnel?

Ensure you have procedures in place to receive this vital information in compliance and in a timely fashion, and make answering patients’ questions a focal point of your overall content strategy. Doing so will immediately ensure you’re producing consistently relevant healthcare content that patients desire most, not to mention help position your organization as a trusted source for information within the industry. 

And, don’t forget what could be your biggest competitive advantage of all: Your free access to doctors and trained medical professionals! With regular, open communication, you can rather easily solicit timely content ideas, procure valuable quotes and health-related stats and figures to bolster your writing, and maybe even develop a stable of expert guest contributors on your current staff. 

2. Look to the News, Industry, & Society for Inspiration

Original healthcare content gives your organization a unique ability to rapidly respond to news and the ever-changing care environment. And, you can find inspiration everywhere, from TV and print media, to specialized industry publications, trending topics on social media, and breaking news stories from around the world each day.

To parlay news into content ideas, closely monitor reliable news outlets, subscribe to leading healthcare industry news feeds, and use these specialized content marketing tools in conjunction with news and trends being seen across the healthcare industry and society as a whole:

  • Newsjacking – Involves leveraging current and breaking news stories to inspire content ideas and benefit your company’s business. For example, being among the first to publish a blog post in response to breaking news about Zika, norovirus, the newest flu strain, or other health topics patients and the general public are, or will soon be, talking about. Newsjacking is especially useful in response to high-profile and/or celebrity health topics as well—like this newsjack featuring Rita Wilson and Angelina Jolie.

  • Content calendar – Plan and coordinate your best healthcare content ideas in advance using a content calendar. Take into account such factors as holidays and special observances, news and trending topics, and nearby content offerings to maximize diversity and timeliness. Ensure relevance by planning targeted content for release at the most opportune times, like tips for managing high blood pressure during national heart health month (February), for example.

3. Keep a Close Eye on Competitors

While building a solid long-term content strategy requires innovation, there’s room for some imitation, too…provided you do it better, of course! Closely monitor your competitors’ content and that of the industry leader(s), and don’t be afraid to create overlapping content. Set yours apart, though, by creating a unique and stronger headline, including more detail and/or helpful graphics, and imparting your own, benefit-driven call to action, like a link to a topical white paper, eBook, or related video content.

One caveat, though: Don’t take this reactive approach to content production all the time. Unique content generates, on average, 54% more leads than traditional outbound marketing, and may save an average of 13% in overall cost per lead (source). So for healthcare marketers, use coordinated methods to originate engaging, impactful content and produce desired marketing results, from more patients, to heightened SEO rankings, a decidedly favorable online reputation, and more!

 

Indeed, online communication and big data have forever changed the healthcare delivery model, so much so that 78% of CMOs now believe unique content is the future of healthcare marketing! Download our new white paper, Unlocking the Future of Healthcare Marketing, for insights and actionable tools designed to help you navigate this seismic shift and master the primary drivers of your new marketing strategy.

Call to action

 

 

TAGGED:content marketinghealthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025

You Might also Like

LinkedIn Influencer
Social Media

LinkedIn Influencer Mary Pat Whaley

December 2, 2015
eHealthMarketingSocial Media

How can Healthcare Professionals Manage their Reputation Online

June 4, 2018
Medical Device Marketing
BusinesseHealthMedical Devices

5 Strategic Digital Options for Medical Device Marketing

May 8, 2014
Health careSpecialtiesWellness

The Truth Behind Hair, Skin, and Nail Supplements

December 4, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?