By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    health insurance rate shock
    Subsidies Will Temper Health Insurance “Rate Shock” for the Young
    June 8, 2013
    Future Diabetes Treatment Approaches
    September 12, 2011
    Image
    Delaying the “Employer Mandate”
    July 5, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Becoming an Instagram Influencer: 3 Things You Need to Know
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Becoming an Instagram Influencer: 3 Things You Need to Know
Social Media

Becoming an Instagram Influencer: 3 Things You Need to Know

waxcom
waxcom
Share
4 Min Read
SHARE

Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.

Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.

But just because you post great photos and short videos doesn’t mean you’re an influencer in this ever-growing social network. It takes time and a detailed strategy.

Here are three ways to build your brand:

More Read

Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog
Why Medical Marketers Shouldn’t Forget About Bing and Yahoo
Top 10 Healthcare Influencers to Follow on Twitter
What Social Media Site Is Your Doctor Networking on?
Social Media and Healthcare: Inbound vs. Outbound Marketing

Recruitment

To become an influencer, you need others who already have clout in the Instagram world. However, that doesn’t mean only looking for handles that have 20,000+ followers. If most of those followers are fake or have little activity, they most likely won’t do your facility any good. You need to find the right followers.

In healthcare, one way to do this is to ask patients for their Instagram handle when they check in. Once you have a solid list of users who have been through your facility or hospital, reach out to them via Instagram – especially ones with strong followings – and engage with them. If you start giving them some “TLC,” there is a good chance they will reciprocate.

What makes this tactic so effective is that these influencers are most likely local and connected to a lot of other local people who could end up coming through your doors.

Tools

There are many tools that are available to help build your Instagram influence. One is SnapFluence. SnapFluence is simply a community of lifestyle Instagrammers, bloggers, thought leaders and visual artists who have built authentic followings online. They create conversations and interactions on your behalf, which will then amplify your handle and facility.

Repost, previously known as Regram, is a free tool that easily allows you to repost other people’s posts while also giving them credit. By finding those influencers in your targeted demographic and reposting them, you will most certainly get their attention and hopefully get them to reciprocate.

Tracking

Understanding who is actually sharing your content and who is driving the most engagement is of the utmost importance. If you aren’t always auditing and observing, you won’t know what works and what doesn’t. You may have a patient who is sharing your content and saying great things about your facility via Instagram. If you don’t know about it and aren’t engaging with him or her, you stand a chance of losing that person as an influencer.

In contrast: If you are engaging with someone who isn’t engaging back, it may be time to back off. Without tracking and observing, you will not have these answers.

If done properly, influencer marketing on Instagram can be one of the most valuable and cost-effective tactics your healthcare facility can leverage. For assistance with social media marketing, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post Becoming an Instagram Influencer: 3 Things You Need to Know appeared first on Wax Communications.

TAGGED:healthcare marketingInstagramsocial media
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025

You Might also Like

example of Facebook Graph Search
Social Media

Facebook Graph Search – Not As Scary As It Seems

January 30, 2013
Medical Device Marketing online FDA
eHealthPolicy & LawSocial Media

FDA Offers Guidance on Social Media Etiquette for Medical Device Manufacturers

July 4, 2014

ACP Ethics Manual on Social Media, Catastrophes, and More

January 13, 2012

A Brilliant Reason to Dive Deep into the Social Media Health Space

July 21, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?