Physician Leadership – Improve Your Management Skills with These 7 Steps
Physicians are, in corporate parlance, the project managers of the healthcare world. They lead cross-functional teams that treat patients. However, many doctors struggle with how to manage others’ work. There…
PPC Marketing Dos and Don’ts for Healthcare Professionals
Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly. WordStream published a very insightful…
Healthcare Costs Involved in Finding the Right Recovery Program
We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol…
Digital Ad Messaging Tips and Tricks for Medical Marketers
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to treatment has…
6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice
Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier…
4 Capabilities Every Modern Practice Management Software Must Have
As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is…
7 steps to get started using YouTube for your healthcare practice
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site.…
What Can Fitness Trackers Teach Us About PROs?
The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets…
How Does Your Medical Organization Handle Negative Feedback?
Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients. Ping! An email comes in. You…
Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands — clinical…
