The iPad is Changing the Face of Healthcare
Apple sold nearly 9.9 million iPads in the third quarter of 2016. Most of their iPads are purchased by consumers, but a growing number of healthcare companies are driving demand.…
How Healthcare Professionals Can Deal With Negative Reviews
Reviews have become an important part of the healthcare industry and managing negative feedback is an important part of building a successful practice. Understanding how patients use reviews– especially online…
Social Media: 23 All-Time Tips and Techniques for Doctors
In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for…
Welcome to the age of the patientpreneur
The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century. Companies that are now…
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The role of secure mobile messaging in healthcare
Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the…
The New Frontier: Health in the Digital Age
The digital age has successfully uprooted the traditional operating models of countless industries: from energy delivery to the way we buy groceries, the benefits of a connected world can be…
What Different Nursing Degrees Do
To patients, most nurses look the same. They wear scrubs, smile tenderly, and provide essential medical support everywhere from doctor’s offices to emergency rooms. However, to medical facilities, there is…
Clinical Trial Recruitment Success Demands a Patient-First Approach
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key. When it comes to patient recruitment for clinical trials, I think…
Why Haven’t We Found A Cure For Cancer Yet?
In spite of the fact humans have been dealing with cancer for millennia, there is still no cure in site. There are treatments today that weren't around a hundred years…
The Legal Repercussions Of Tech-Based HIPAA Breaches
HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives,…
