How Google’s Latest Adwords Updates Will Impact Medical Marketers
This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know. Google’s flagship advertising platform, Adwords, has announced a number of…
6 Marketing Strategies to Get More Patients
Advertising your dental practice successfully requires a rock-solid dental marketing strategy. If you want to attract new patients, simply having a functional website and placing a few ads here and…
Scoring Doctors Empirically
Empowering patients to make good medical decisions isn’t always easy. In a world where most people are happy with their doctors if there are plenty of parking spaces and they…
Can the Internet Cure the Zika Virus?
In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution? As during any health…
“What we need is more regulation . . . .”
We are awash in digital health data. And we are awash in multiple regulatory schemas designed to protect privacy, security and appropriate access to all this data. Some data is…
5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs
Whether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of Americans…
The Best Way to Prepare to Text Physician Orders
Back in May 2016, the Joint Commission (JC) issued an update in their Perspectives publication describing their new position on allowing the secure texting of physician orders. (You can download…
When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most…
Digital Marketing Is Becoming The New Wave of Healthcare Marketing
What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon…
Knowledge About Malpractice Lawsuits Can Give You Some Peace
About 50% of the time, the way medical practitioners deal with a patient is directed by their concerns about being sued. This may lead to a malpractice verdict. This thought…
