How to Manage Online Reviews to Build a Positive Online Reputation
In this era of digitalization, conversations and opinions travel at the click of a mouse. People freely express their opinions and experiences through online reviews. If harnessed carefully, online reviews…
Zebras and oxpeckers: Why resident physicians and social media need each other
Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract,…
Where does Complementary and Alternative Medicine Fit in US Healthcare?
As a physician, some of my biggest disappointments have been with colleagues who could not visualize the benefit of going beyond the usual prescription medications or surgery as the only…
6 Steps to Re-entering the Healthcare Workforce
When most people think of a modern family, they envision a couple where both people work for financial reasons. However, the steep costs of childcare, along with the emotional angst…
Millennials and Healthcare: How the Game Has Changed
Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments. Millennials have…
Will the Next President Bring Multi-Payer Healthcare to the U.S.?
This has been one of the most unusual election seasons in recent memory. Among other issues, it has started a debate on the future of healthcare in the United States.…
How to engage your patients on social media – without violating HIPAA!
No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy…
Healthcare Careers With Real Potential
Anyone looking to go into the healthcare industry should have no problem finding a job. The Affordable Care Act has given millions of people access to health insurance creating a…
Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity
While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to…
5 Ways to Improve HCAHPS Ratings with a Patient Engagement System
Across the nation, healthcare consumers have become more conscientious regarding their provider options. Increasingly, they are demanding greater decision-making power and emotional engagement in their own health diagnoses and treatment…
