6 Best Practice Traits You Want in a Healthcare Advertising Agency
From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the…
Why Google’s Symptom Search Is Going to Revolutionize Healthcare
Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics? As…
Telehealth: How Companies are Managing Employees’ Mental Health
Untreated mental illness, such as depression, cost employers in America about $44 billion annually in lost workplace productivity. This is according to the University of Michigan Depression Center. Moreover, data…
Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations. The pace of digital innovation today is staggering…
Doing More with Off-Label Drug Use
Research and innovation are two lasting pillars of medicine. This is clearly the case in drug development, as we watch for the newest medication to break onto the scene and…
Steps You Can Take to Protect Yourself from Medical Malpractice – Talking with Your Doctor
While Medical malpractice is not one hundred percent preventable, there are numerous steps you can take to reduce the chances that your doctor may commit medical negligence. Regardless of whether…
Health Systems Technology Reducing Surgical Errors And Infections
In the not-so-distant past, going to the hospital was risky business. You were just as likely to die or be harmed by complications or hospital acquired infections as you were…
How Financial Barriers are Slowing Down Telehealth Adoption
Telehealth is a modern healthcare option that is attractive to both doctors and patients for many reasons. It’s cheaper and more convenient than traditional consultations and can improve the overall…
Will Technology Eliminate Doctors in the Future?
If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology…
How Google’s Latest Adwords Updates Will Impact Medical Marketers
This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know. Google’s flagship advertising platform, Adwords, has announced a number of…
