Even More Proof That Google Deserves Your Medical Marketing Dollars
As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical…
Patient Experience: Why You Can’t Mandate Patient-Centeredness
I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed…
Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations
Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility. Businesses with multiple locations all…
How Hospital Marketing is Thinking Beyond the Ivory Tower
In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they took…
In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines
As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in…
Marketing Automation, Oh My! Lessons from a Leading Health System
Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania…
4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting
Like it or not, fee-for-service medicine is on the decline in the United States. This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of…
Resident Physicians Might Not Be Underpaid After All. Here’s Why
Residency is hard. Really hard. In fact, I completely underestimated how hard it would be. My sweet wife loves to remind me that she didn’t think I’d be able to…
A Better Patient Experience Starts With a Better Online Experience
Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of…
What the Rise in Outpatient Care Means for Your Hospital
Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to…
