What Google’s New Adwords Update Means for Medical Marketers
This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to…
Tracking Campaign Effectiveness: The “Don Draper Days” Are Over
By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also had its share of cringe-worthy moments for healthcare marketers.Over at Sterling Cooper, ridiculously expensive campaigns were sold on…
What Steps Can Doctors Take to Boost Patient Loyalty?
Signs of aging happen to everyone, but if you want to keep your skin as healthy as possible, you're going to need to take care of it. You can avoid…
The Basics of TBIs and the NFL
Football season may be over for the year, but the concussions experienced by many NFL Football players will have effects that long outlast the Super Bowl. The different kinds of brain…
Shared Care Plans and Utilization Management
By Robert Rowley, MD By Robert Rowley, MDUtilization Management (UM) is ubiquitous in healthcare. It is a system of authorizations for procedures and some referrals, for the determination of medical…
Digital Analytics 101 for Healthcare Marketers: Social Media Analytics
This is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This post takes a…
Sweeping Changes in Healthcare Are Expected by 2025: How Can Providers Prepare?
Healthcare is evolving quickly and in exciting directions. Innovations in technology and communication are opening up new realities of care provision that will improve accessibility, mobilize actionable intelligence, and ultimately…
Politics or Purpose: What’s Driving Your Hospital Marketing?
By Lauren HenssQuite often, we see outdoor advertising for hospitals that is giant-sized evidence of a marketing department’s silent scream. By Lauren HenssQuite often, we see outdoor advertising for hospitals that is…
Obamacare and the changing healthcare landscape [Infographic]
Since it was signed into law in 2010 the Patient Protection and Affordable Care Act (ACA), aka Obamacare, has made an impact on the healthcare industry.Our colleagues at Deloitte University…
Automation in Digital Credentialing
We often ask, “Is there an easier way to do this?” in cases that require multiple steps. Credential managers are no strangers to the question. We often ask, “Is there…
