Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and…
Nope, Social Media Isn’t the Magic Cure-All You Think It Is
You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t…
Peripheral Stents Heading to Far East
Stents, still a common clinical option in coronary ischemia, have migrated peripherally anatomically and far eastward geographically. Their use in peripheral applications is gaining speed, particularly outside western markets. Stents, still…
Prevent heart disease in women [Infographic]
Heart disease is the leading cause of death for women in America. More women die from heart disease than cancer. We have to stop this! Heart disease is the leading…
Why patients are the new rockstars in pharma
Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of buzz around the…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so, we’re all bombarded with news coverage that’s all about candidates and their campaigns.Right up front, I want you…
Emergency On-Call Physician Policy – A Doctor Dissents
I am known by my patients and friends for my calm, imperturbable manner. Yes, I am equipped with the full range of human emotions, but few folks have ever seen…
Keeping Patient Data Secure in a Digital World
Americans have been “vulnerable” to the misuse of their own personal records since the birth of our nation. With the advent of computers and data storage via digital media (e.g.,…
Hope as scientists reveal key to detecting Alzheimer’s early
OverviewThere’s no treatment for Alzheimer’s, the most common type of dementia that affects more than five million U.S. citizens. It’s expected to sky rocket to thirteen million within the next…
The Formula of Driver and Demand- Indian Startups story
The healthcare industry is currently experiencing change at an unprecedented rate. The healthcare industry is currently experiencing change at an unprecedented rate. Change is not only occurring in the technology…
