Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and…
The Value of Patient Testimonials for Doctors and Surgeons
As advanced as the medical field is, it’s sometimes surprising how far doctors, surgeons, and healthcare facilities lag behind when it comes to web development and internet marketing. In particular,…
How to Market Your Practice to Millennials
With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials…
A story about the pharmaceutical industry, doctors and patients
As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated in family households…
Remote Heath: The Wave of our Medical Future
Remote health, also known as telemedicine, is fast becoming a popular option to reach more patients in a shorter amount of time. According to iHeartBeat, 89% of healthcare executives said…
Handling HIPAA Rules In Sports: Why Athlete Privacy Matters
HIPAA breaches are all too common, and the number of reported cases has grown significantly over the last decade. Most often associated with medical professionals and healthcare centers, these breaches…
Tackling the Side Effects of Parkinson’s Treatment
Parkinson’s disease is a slowly developing progressive disorder which is estimated to be the second most common neurodegenerative disease. At present, the disease affects 5 million people and the numbers…
In-Demand Healthcare Support Jobs
If the healthcare field is something you’re considering, you have several choices. In fact, that’s one of the great things about a career in the medical profession. There are so…
How That New Drug Goes From Idea to Market
The development and approval of new drugs is mandated by FDA's CDER (Center for Drug Evaluation and Research) center, the apex government body governing this segment. Their job is to…
Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…
