Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine
Telling a meaningful story in—one that captures the imagination and interest of a patient—is best done face-to-face. Storytelling in healthcare requires preparation and practice, but the payoff is greater case…
Calling the Doctor After Hours
Of course, patients are entitled to medical care around the clock. You would not expect to show up at 2:00 a.m. Of course, patients are entitled to medical care around…
Is the Healthcare Industry Prepared for Human Immortality?
If we live for another 30 years, we may live forever. But with so many more people to serve, will the healthcare industry be able to survive immortality as well?…
Why iPad EMRs are Better for Doctor Patient Interaction
A current debate in the healthcare industry is whether or not certain technologies are helping or hurting patient satisfaction and outcomes. Inevitably, we want technology to connect and strengthen interactions…
The Role of Wearable Tech in Prescription Medicine
Improvement in technology over the years has led to the expansion of the wearable market, thanks to research which has revealed their great value. The future of pharma is to…
Using AI to reduce prior authorization burden in healthcare
By Robert Rowley, MDOne of the most frustrating elements of the current healthcare environment is the administrative burden of prior authorizations for medications and procedures. It is a frustration for…
Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure. Driving down marketing costs with highly optimized, targeted campaigns might be a…
Healing the Earth: How Clinics and Practices Can Go Green
Going green is not just environmentally responsible, it can provide some health benefits to your staff and patients. The following are some ways you can make your practice a bit…
Forecast: Sunny Skies, But Now Is the Time to Protect Your Facility From Future Storms
In 2015, 10 weather-related disasters were to blame for losses of more than a billion dollars in the U.S. For hospitals and healthcare facilities, that can mean losing millions of dollars if weather…
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #2
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and…
