Saving Healthcare Digital Marketing Budget With Google’s Location Extensions
Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted as saying “Mind the pennies and the pounds will follow”. Often the key to a well-run search campaign…
X-rays and Mom — Case Study into the State of Imaging Technology
Reposted from Imaging Technology News (ITN) with permission. Reposted from Imaging Technology News (ITN) with permission.While I write a lot about medical imaging technology and how new technology can and should work,…
Implementing a Paperless Credentialing System
Here’s a scenario that may sound familiar: you’ve recently adopted a paperless credentialing software and are eager to get started. Many benefits await, but you cannot automatically jump from A…
How to Reduce Costly Hospital Readmissions in 2016
CMS to Administer Penalties for Excess Readmissions Once patients are discharged from the hospital, they have no desire to return. Hospitals also would prefer patients not be readmitted due to medical…
7 Reasons Driving Is Hazardous to Your Health
We spend a surprising amount of time driving. In fact, according to recent studies, human beings spend approximately an hour every day driving in a car. This number is multiplied…
Free market for surgery: interview with Allevion CEO Arnon Krongrad, MD
Surgery can be expensive, scary, dangerous and even deadly. Yet it’s hard for patients and even for referring physicians to navigate the system. So I was intrigued when I was contacted by Dr.…
Doctor, My Time is Just as Valuable as Your Time
Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about why patients are now consumers, and how being a…
Nurses who fight the flu shot
The flu shot reminders started in August this year at my hospital. “Flu shot season is approaching! Reminder: flu shots are mandatory for continued employment.” In my hospital system, and…
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before, prize authenticity and transparency…
Medical Apps Watch: Development, Use and Potential
From time to time, we report news and perspectives on the latest in healthcare app development, and the use and potential for new medical apps in healthcare, and especially radiology.…
