Like I said: United’s ACA exchange departure is no big deal
Robert Wood Johnson Foundation funded an Urban Institute study to determine how Obamacare marketplaces are being impacted by the withdrawal of United Healthcare and the failure of some of the CO-OP plans.…
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll…
Storytelling Enhances Content, Connections and Compliance
A highly successful internist we know frequently enhances his doctor-patient encounters with low-key, casual (but purposeful) chitchat. It turns out that the friendly anecdotes always have a useful healthcare punch…
Are House Calls for You?
Not sure which practice model is right for you? An increasing number of physicians are looking toward a growing specialty that has its roots in the past. If you don’t think…
10 Ways to Build a Better Physician Reputation
Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for insomnia. Other than the doctor who compiled the CV, it’s common for heads to droop after the first…
The Latest on Burnout in Healthcare: What You Can Do
Physician burnout is getting worse. Researchers at the Mayo Clinic conducted a survey of physicians in 2014 and compared the results with a similar survey done in 2011. Their suggestions for improving…
Monitoring for Deteriorating Conditions
Monitoring patients at risk of a deteriorating clinical condition (DCC) is a growing patient monitoring need in almost every hospital. Here’s why… For many years, the need to monitor patients…
Can Cannabis Treat ADD or ADHD?
Among the plethora of conditions that cannabis has been known to treat, scientists are just finding out that ADD and ADHD are two of them. In fact, it is becoming…
Is Generally Regarded as Safe (GRAS) safe enough?
What did I eat? What did I eat?Unlike most people exposed to the Frontline investigation of supplements and vitamins, I really didn’t find it shocking that a lot of supplements are dangerous and that…
The Singularity of Hospital Branding Success
If today’s patient-now-informed consumer isn’t at the center of your branding universe, you don’t have an effective brand.In the rarified world of physics and mathematics, “singularity” is a point at…
