The Rise of Precision Medicine: Viable, but Challenge Lies Ahead
In his State of the Union address in January 2015, President Obama announced the precision medicine initiative, a $215 million plan to collect genetic information from a million American volunteers, in…
Pros and Cons of Direct Primary Care – A Response To Your Comments
Over the past few months KevinMD has posted a series of articles by me on what I call the “Crisis in Primary Care.” (BTW, I was not a PCP.) Most…
Healthcare Marketing Standards: Creating Compliant Content for Consumers
Authored by Geoffrey Anderson of Wax CommunicationsHealthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each…
Patient-Physician Email: An Untapped Competitive Advantage
With very little encouragement, a professional colleague of ours will enthusiastically explain why her personal physician is an outstanding provider. With very little encouragement, a professional colleague of ours will…
5 Things You Should Know About HIPAA
Of course healthcare professionals should be most concerned about the health and wellness of their patients, but that’s not their only priority. HIPAA violations should also be at the forefront…
FDA Issues Draft Guidance on Cybersecurity
The FDA sets manufacturer’s expectations on what is expected to address data security threats in medical devices.This draft guidance (pdf download) applies to conventional embedded system medical devices with embedded…
Should Patients Consult Dr. Google?
You see your gastroenterologist with long standing stomach pain. You have undergone a reasonable evaluation and all the endoscopic bodily invasions and imaging studies of your abdomen have been normal. …
Evidence based defensive medicine
Defensive medicine –when physicians provide or recommend unnecessary treatment or testing in order to reduce their chance of being sued– has always bothered me. It harms the patient, drives up costs, and can be…
Pharmacy Trends | Top 5 Pharmacy Trends for 2016
Top 5 Pharmacy Trends: Pharmacy Industry Trends and Events2015 has been an extraordinary year for the Pharmacy Industry complete with reimbursement changes, regulatory changes, new drug approvals, and even political…
How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your…
