5 Ways Doctors Can Connect With Their Patients
When it comes to your customer loyalty or connecting with your patients, there are so many things involved that can cause a relationship to go down the tubes. When it comes to…
Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different…
The Case for Patient Video in Doctors Visits: Take a Selfie and Call Me In the Morning
The selfie culture and our desire to photo-document every aspect of our lives has started to influence healthcare as well, and patients want to be able to record their doctors…
Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram
This post appeared originally in MedPage Today, where I wrote it as part of our pricing transparency partnership with MedPage Today. Re-posted with permission. Summary: “I live in metro…
Get the Most Out of Your Facility’s Services Page
For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience…
Telemedicine Reimbursement Enters the 2016 Presidential Campaign
At last, a presidential candidate has said something interesting about healthcare that doesn't involve repealing Obamacare or expanding Medicare to a single payer system. In a recent speech, Hillary Clinton…
Massachusetts hospitals are making money — I’m quoted
The Massachusetts Center for Health Information and Analysis has released its 2014 profile of hospital financial performance. Profits are up moderately overall by various measurers, despite drops in inpatient stays,…
The Value of a URAC Accredited IRO
The Value of a URAC Accredited IRO – Independent Review OrganizationNot all Independent Review Organizations are created the same. Some look to go beyond the standard provision of reviews, and…
The (Little) Things That Matter To Patients
Outcome measurement is top of mind for all of us in healthcare these days, and there’s been a lot of talk about whether measures drive the right behavior, with some…
Tips for Dental Practices to Maximize Results from Internet Marketing
You went to dental school, not business school… but you ended up a small business owner. If you sometimes feel a little lost, you’re not alone. This is why most…
