Controlling vs. collaborative IT leadership and what it means to your healthcare organization
Forgive me, but I simply need to vent. Think for a moment about your hospital or health system's IT leader. Would you describe this person as controlling or collaborative? Do…
5 Books Worth Reading for Healthcare Marketing Professionals
For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are…
The ABCs of CCJR
The recent announcement by CMS of its proposed Comprehensive Care for Joint Replacement (CCJR) program is raising more than a few eyebrows. This mandated orthopedic bundle program is scheduled to…
Thierry Oquidam from e-Nable explained at Doctors 2.0 & You, how 3D prosthetics turn children into “superheros” #doctors20
e-Nable, the American association for the 3D printing of assistive devices or prosthetic devices, helps children around the world who are missing fingers, hands, thanks to the work of
10 Ways to Perfect Your Email Marketing
Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that…
HIMSS Federal & Stage Public Policy Update
Speaker: Jeffrey R. Coughlin, MPP Senior Director, Federal & State Affairs HIMSS North America Speaker: Jeffrey R. Coughlin, MPP Senior Director, Federal & State Affairs HIMSS North AmericaThis luncheon appropriately…
Patient Outcomes Culture – A Healthcare Game Changer
The fifty-four year old Dennis Manners suffered from alcoholism and seizures. He was treated 337 times in the Emergency room in less than two years. He racked up $626,143 in charges at the…
Doctors 2.0 & You #ePatient speakers on Twitter #doctors20
There are many lists of “whom to follow on Twitter” in digital health. The problem with lists is that the selection criteria are never quite right, unless of course you…
On digital engagement and icebergs
I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think. It is never…
Don’t Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing
Your website is live, your digital ad campaigns are up and running, and conversations across your social media channels are flowing. With so much going on, you may find yourself…
