Digital Tools for Clinical Trials
(This post was originally published in the Patients Helping Patients blog on Patient Empowerment Network)There is progress being made in the clinical trial arena! (This post was originally published in…
Is Your Doctor a Spin Doctor?
We are in the Age of Spin as the presidential campaigns percolate along. So much fun to watch! It’s a performance in doublespeak, deflection and distraction that is so obvious,…
Engaging Physicians and Others The Purely Old Fashioned Way
If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows…
New tool to compare costs, benefits of cancer treatments: Reuters
Summary: “As options for cancer patients become increasingly complicated, and expensive, the most influential source for U.S. oncology treatment guidelines will for the first time offer a tool to assess…
Global Spine Surgery Finding Double Digit Growth from Innovation, Economics, and Clinical Trends According to MedMarket Diligence Report
[August 21, 2015 — Mission Viejo CA — MedMarket Diligence has published its 2015 global report on spine surgery. For details, see link.] [August 21, 2015 — Mission Viejo CA — MedMarket…
Why Hospitals Need Social Remarketing
Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at…
3 Trends Shaping the Face of Healthcare Marketing
While increasingly essential, online marketing can be a tricky area for healthcare professionals to excel in as the field continues to change and evolve along with technology and online trends.…
Controlling vs. collaborative IT leadership and what it means to your healthcare organization
Forgive me, but I simply need to vent. Think for a moment about your hospital or health system's IT leader. Would you describe this person as controlling or collaborative? Do…
5 Books Worth Reading for Healthcare Marketing Professionals
For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are…
The ABCs of CCJR
The recent announcement by CMS of its proposed Comprehensive Care for Joint Replacement (CCJR) program is raising more than a few eyebrows. This mandated orthopedic bundle program is scheduled to…
