Planned Parenthood Videos Threaten Truth
While we have all heard the adage, any publicity is good publicity, I don’t agree. See if you agree that the subjects of the following hypothetical headlines would have preferred…
Medtech Succeeds by Responding to Multiple Demands
Medtech is resilient, adapting to the changing demands of patients, payers, regulators, and the economy, but only in the hands of the innovators who keep a finger in the wind…
How immigrants help health reform succeed
Medicare turns 50 today, which has provided an opportunity for all manner of retrospectives and speculation about what the future holds. The Partnership for a New American Economy is publicizing one of my…
If Anti-Vaccine Parents Rode The Magic School Bus
As a mom, I watched The Magic School Bus cartoons with my children because they were engaging and there was a bit of scientific learning. This video has to be…
Patient Engagement with Facebook
Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for patient engagement. Many physicians shy away from…
Brits Tried To Guess The Cost Of U.S. Healthcare And Got Really Confused
Summary: “Most British people have never had to think about paying for medical procedures. But what would happen if they did? I decided to find out by asking my British…
Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital’s Website
The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website that is filled with chunks of text, is…
Announcing the Next Chapter for HealthWorks Collective
In the spring of 2011, I sat down with the Head of Corporate Communications for Siemens Health Care and his team to talk about the power of global influencers in…
Who is Healthcare Delivery Really About?
Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week. Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week.…
What’s the Right “Level of Care” for Your Marketing?
The term of art—Level of Care—is familiar throughout healthcare. The term of art—Level of Care—is familiar throughout healthcare.The words have variations in meaning depending on the context and application—the health insurance…
