Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings
When I worked at Microsoft, we managed by the scorecard. The scorecard was meant to provide key indicators of the business health. If something wasn’t on the scorecard, it didn’t get…
Four reasons Praluent is not Sovaldi
Watch out budget busters! Watch out budget busters! From the New York Times (New Drug Sharply Lowers Cholesterol, But it’s Costly) Praluent, which analysts project will become a huge seller,…
Warning! Cell Phones Can Kill You!
In medicine and beyond, folks just want stuff to be true. Sometimes, we believe stuff that is unproven, but might be true. We doctors recommend such treatments to patients every…
Three Research Techniques For Patient Experience Breakthroughs
So an anthropologist walks into a doctor’s office… No, this is not the set up to a joke. Instead, it’s the start of an intensive process that provider groups and…
High-Deductible Insurance and Rising Bad Debt
The High-Deductible DilemmaHospitals and physician groups are carefully watching the growing popularity of high-deductible health plans (HDHP) which result in patients taking on more of a financial responsibility for…
Addressing the Phenomenon of “Pill Mill” Doctors
While the country seems to be in a constant debate about what effects legalizing or decriminalizing marijuana may have on our youth, it seems that not enough people are paying…
Thrive 4-7: Teaching Wellness Skills
Do companies and corporations finally get the importance of wellness programs for their employees? Connie Mester is betting her startup on the idea that they are. She has taken 16 years of…
Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20
This post is a guest post by Andrea Borondy Kitts. This post is a guest post by Andrea Borondy Kitts.This was my second time attending the Doctors 2.0 and You conference in…
Internet Marketing and Healthcare’s Digital Decision Makers
The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. The profound influence of the Internet in American society is drawing healthcare…
Top 5 Mistakes Healthcare Organizations Make with PPC
Paid search advertising (PPC) has become a critical component to marketing strategies for all types of healthcare providers, from small physician groups to multi-location health systems. PPC campaigns can be…
