Humor: An Underused Tool in Healthcare Marketing
The world of healthcare can be a very serious and delicate topic for discussion.Sharing positive messages with your audiences is fine and dandy, but your competition is probably doing the…
Ireland Reveals Its Patient Stories
Odds are you are traveling sometime this summer. When I travel my favorite thing is to chat with people and listen to their stories. Typically, when I share what I…
Huddle for Excellence In Healthcare Delivery
The question “would you recommend us to a friend?” has become ubiquitous. Across industries, including healthcare, businesses ask this question to capture a simple metric. called the Net Promoter Score℠,…
New Research Shows Surgery is Best Solution for Treating Type 2 Diabetes
It wasn’t but a decade ago that the evidence surrounding the efficacy of major weight loss surgeries was hazy at best. Now, new research suggests that gastric bypass and gastric…
Thinking Forward: Taking Your Hospital Brand to the Next Level
A truly excellent crystal ball—with the ability to accurately foretell the future of hospital branding—is practically nonexistent. While hindsight is 20/20, looking beyond the horizon and trend spotting in marketing…
Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a…
Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a…
3D-Printed Pill Opens Up World of Customized Medication
Every time a one-of-a-kind 3D-printed trinket takes center stage, the power of the technology seems to blow our minds – whether it is Strati, the first 3D-printed car; the 3D…
ICD-10 Top Ten Resources: The Best Resources in One Place
Your ICD-10 Top Ten Resources We know, the ICD-10 Clock is ticking and organizations have only a short time to prepare for the myriad of changes that ICD-10 will bring.…
You’re the Boss: Manage Your Disease
You can manage your disease better than anyone else can. Chronic diseases such as heart disease, cancer, asthma, type II diabetes – you may not be able to cure them,…
