Blue Cross Blue Shield Provider Anthem Hacked
Anthem Inc., provider of Blue Cross and Blue Shield health insurance, revealed that hackers broke into a database housing records of 80 million Anthem customers and employees in, what the…
New Test Claims It Can Tell If You Will Develop Alzheimer’s
Alzheimer’s disease is the most expensive condition in the nation. The estimated cost of care for Alzheimer’s disease in the US alone exceeded $214 billion in 2014, with nearly…
U.S. Pharma Industry Evolution
Last week's news about Pfizer's $17 billion deal to acquire Hospira, a leading generic injectibles and biosimilars company, shows some of the tectonic shifts taking place in the U.S. pharmaceutical…
The Value of Healthcare Portals for Patient Engagement
More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially reduced the…
The Walking Gallery: Personalizing Patient Stories [Podcast]
Regina Holliday faced a medical crisis - her husband Frederick's cancer diagnosis - and found that the patient's experience, input or feedback had no place in the healthcare system. After…
What Will a Whole Foods Health Clinic Look Like?
Now in aisle 13: healthcare! Now in aisle 13: healthcare!Whole Foods founder and CEO John Mackey is nothing if not outspoken. Among other things he called Obama fascist. So it’s interesting that he…
How Twitter Can Bolster Your Healthcare Search Marketing Game
One of the most intriguing search marketing predictions for 2015 comes from Moz.com's. Taking note of Twitter's increased efforts to improve their platform's SEO, analysts at Moz believe that Twitter…
Scheduling: A Path to Healthcare Transformation
We all like to think big. There is often tremendous benefit in doing so. Seeking to transform Healthcare is a great strategic goal; tactically, not so much. You must focus…
Telemedicine Market Growth [INFOGRAPHIC]
Telemedicine is one of the fastest growing sectors in healthcare. The telemedicine market is doubling and tripling in size, depending upon which segments you look at and the sources of…
Beyond the Buzz: Key Trends in Healthcare Social Media
To succeed with social media, healthcare marketers must understand existing and future trends. Several reports were released last month which analyzed internet and social media data from 2014; these provide…
