2015 CPT Coding Changes and Your Radiology Practice
2015 CPT coding changes that are taking effect will mostly cause issues with billings, and denials of billings that are not coded correctly according to the new Coding Rules. In…
NC Doctors’ Day: Thank Your Local MD
National Doctors Day is an annual event celebrating physician held every March 30th. The North Carolina Medical Society instituted an online program that welcomed patients' participation to honor physicians statewide.…
Aging Gracefully, Part 3: The Importance of Comprehensive Primary Care
Most people misunderstand what constitutes really good primary care. We can slow the aging process with appropriate life style and behaviors as discussed in my last post. That is good…
From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare
Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market. Medical care is a necessity…
Online Bill Pay Starts to Accelerate in Healthcare
Cough it up Cough it upBack in the good old days patients’ out-of-pocket responsibility for healthcare costs was negligible. Remember the $5 office visit co-pay, just as an example? As a…
HIPAA Audits: The Latest Oracular Prognostications
OMB cleared the HIPAA pre-audit survey late last week. OMB cleared the HIPAA pre-audit survey late last week. (H/T LifeHealthPro.) That is one crucial prerequisite to OCR's initiation of the…
Should Hospital Websites Be Labeled for Consumers as Advertising?
Hospital advertising is in the spotlight, and we wonder how your facility would stand-up to the challenging ideas we found in the news recently. The first is about price transparency…
Lucky Us! How New Medicines Are Cheating Death
Andrew at a recent Patient Power lung cancer town meeting Andrew at a recent Patient Power lung cancer town meetingIt hit me again the other day as I hosted a…
3 Quick Ways to Boost Your Hospital’s Social Media Strategy
As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in…
Problem for Women Who Can’t Afford Care
Probably Not The One You’re Thinking AboutPlus ça change, plus c’est la même chose. The 19th-century French author Jean-Baptiste Karr was right: The more things change, the more they stay…
